Digital B2B Marketing

JANUARY 5, 2012

Amazon Marketplace and Google Shopping aren’t enough, we need to check deal sites, forums, EBay and anything else Google can turn up. Only research and purchase products online through Amazon. You can make these changes today, without any change in Amazon’s marketing. Our refusal to be content.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Digital B2B Marketing

JULY 6, 2011

Amazon and other cloud-based providers have upended traditional hosting and development models, allowing companies to add and remove traditional infrastructure resources as needed. Share your opinion in the comments below or with me on Twitter. Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com.

Lock-In 100

Lock-In Salesforce.com Amazon Opinions 100

Digital B2B Marketing

APRIL 9, 2012

Join the Discussion Join #B2Bchat every Thursday at 8:00 PM Eastern time on Twitter. You can carry on the discussion in the comments or share your thoughts with me on Twitter ( @wittlake ). You can read the transcript below, or if Storify is loading slowly, you can view it on the Storify site here.

B2B Marketing 100

B2B Marketing Video Marketing B2B Paid Search Agency 100

Digital B2B Marketing

MAY 16, 2013

Share yours in the comments below or with me on Twitter ( @wittlake ). The Amazon link is an affiliate link. If you use it (to buy anything on Amazon), I appreciate your support! I still believe Waiting For Your Cat To Bark is one of the best books on getting to know your audience in a way that is actionable in your marketing.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Digital B2B Marketing

APRIL 26, 2012

On third party sites, content from competitors is just one click away, and frequently offered in an Amazon-style “you might also like” module. Share your opinion in the comments or with me on Twitter ( @wittlake ).

Research 100

Research B2B Paper Content 100

Digital B2B Marketing

MARCH 7, 2011

Although telecoms are busy marketing their own cloud offerings, will we also see them offer services optimized for providers like Amazon or Google? Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. Views expressed are my own.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100