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How B2B Marketers Should Think About Uncertainty

Biznology

All in-person events have been canceled, from B2B conferences to trade shows to you name it. It reminds me of something Amazon founder Jeff Bezos once said: I very frequently get the question: “What’s going to change in the next 10 years?” That was less than two months ago, although it seemed a world away.

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Now is the Time for Digital Transformation

Kaon

Kaon Interactive has helped visionary companies (such as Thermo Fisher Scientific , Amazon Web Services , and IBM) put in place their digital transformation platforms (global, redundant, cloud-based, and device- and venue-agnostic), making their transition to all virtual events and engagements seamless for their sales and marketing teams.

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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. It’s great for niche-focused services like Amazon listing optimization software. Trade Shows. of its marketing budget for events.

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The Importance of an Email Marketing Database for a Business

SendX

If you offer something everyone likes, like an Amazon gift card, you’ll only end up with the email addresses of people who are not even interested in your brand. Take the opportunity to collect email addresses at offline events such as conferences, trade shows, seminars, and conventions.

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When will B2B trade shows and in-person events return?

Biznology

For B2B marketers who depend at least partially on leads from conferences and trade shows, these are bleak times. If you’ve been staring down the number of leads you drove from last year’s shows, asking yourself when trade shows come back, I am afraid that I have very bad news for you.

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Introducing Scram: Hyperagile Marketing Practices for a Hyperautomation, Hypergrowth World

chiefmartech

But thanks to the evil of standing desks and trade show booths, people can talk while standing for-friggin’-ever. But that’s like pruning the Amazon. So in Scram, we have the daily plank. The whole team has to plank while everyone chimes in with their updates. (A With a butter knife.

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5 Uses of B2B Marketing Beyond Lead Generation

KoMarketing Associates

Attending conferences and trade shows as a representative of the organization to discuss its key offerings and meet potential prospects. New content can also open the door for speaking at industry events, trade shows, and conferences.