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The Marketing Book Podcast: “Standout Startup” by Allyson Letteri

The Forward Observer

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. And it all starts with powerful product messaging that makes your startup stand out.

Startups 161
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Web3 Startup Hiring Survived the Pandemic. Is This the End?

Zoominfo

According to data from Crunchbase , Web3 startups attracted unprecedented levels of investor funding last year: almost $18 billion was invested across more than 1,300 Web3 startups in 2021 — more than the total funding invested in such companies in 2018, 2019, and 2020 combined. Which Industries are Embracing Web3 Startups?

Startups 100
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Why Startup SEO & Digital Marketing is More Difficult Than Ever

seo.co

There is a big difference between startup SEO and enterprise SEO. Why Is Your Startup Special? Unless a startup has acquired an existing site with an existing, aged backlink profile, established brands will have thousands more earned and promoted backlinks with an established profile over decades of work. Backlink Catch-up.

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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

An online marketer since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups. And, interesting fact – she’s Canadian!

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The Marketing Book Podcast: “The Unsold Mindset” by Colin Coggins and Garrett Brown

The Forward Observer

They met at software startup Bitium, which they helped lead to an acquisition by Google. The Unsold Mindset will change the way you think about selling and the way you think about yourself. About the Authors Colin Coggins and Garrett Brown are long-time sales leaders, practitioners, teachers, and best friends.

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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Amazon is a prime example of how personalization can enhance customer lifetime value. Buyers find shopping for their preferred items easier and prefer Amazon over its competitors. Such personalized experience retains customers, enhances CLV, and provides Amazon with a loyal and growing customer base.

Loyalty 257
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Why Startup Digital Marketing is More Difficult Than Ever

seo.co

Having worked with literally thousands of clients from startups to Fortune 500 companies, we have been the recipients of a great deal of hands-on know-how when it comes to SEO. I don’t say that to boast, but to underscore there is a big difference between startup SEO and enterprise SEO. Backlink Catch-up. Content Catch-up.