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New Social Media Advertising Strategies for 2023

Webbiquity

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

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5 Consumer Behavior Trends Marketers Are Watching in 2021

Marketing Insider Group

Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed. Let’s take a closer look at five of the top consumer behavior trends to watch in 2021. Trend #1: A Hybrid View of Shopping. For example: people have been buying gadgets from Amazon for years. Quick Takeaways.

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Five B2B Marketing Trends That Will Drive Ecommerce

Webbiquity

Giants like Amazon have also launched Amazon Business to reach small and medium enterprises. Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. B2B brands need to charge up their marketing strategies to stay ahead in the market.

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5 Consumer Behavior Trends Marketers Are Watching

Contently

As you plan the year, keep these five consumer behavior trends in mind. Trend #1: Omnichannel journeys are here to stay Foot traffic is returning to brick-and-mortar stores, but consumers aren’t ready to give up the digital shopping behaviors they adopted during the pandemic. Measure your impact. Then encourage more of it.

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Retail marketing trends you need to know in fall 2023

illumin

Right now there are several retail trends to consider when building out a marketing plan. The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. Amazon and Walmart are both great examples of retailers with their own RMNs. this year.

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5 Black Friday trends marketers can act on this holiday season

Martech

Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar. For instance, Amazon Prime Big Deal Days drove sales in October. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories.

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Five technology + trends changing digital marketing in 2020

ClickZ

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. The essentials of social proof and how to leverage it to reduce friction and increase customer lifetime value. 2) Video marketing strategies to increase engagement. Digital technology has been expanding at a rapid pace.