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The Top Ten Actions to take from the book: "Social Marketing to the Business Customer"

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I recently read Paul Gillin and Eric Schwartzman’s book: “Social Marketing to the Business Customer” I liked the book (so much so that I wrote an Amazon recommendation) for a number of reasons. “Social media isn’t a task to be delegated to the marketing department.”

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Is It Really B2B, Or Something Different All Together?

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Jason Falls is an author, speaker and CEO of Social Media Explorer. He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. And that can reshape how you consider social media.

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PowerViews with Ann Handley: First, Get Your Strategy, Messaging & Story Right

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Social Media: Less About Lead Gen and More About Creating Relationships. There are examples of companies that do it pretty well like Dell and Amazon Deals. But I also think that social in my mind is part of the process. I pay attention to people who are broadcasting and advertising there.”