Paul Gillin

article thumbnail

Attack of the Customers Press Release

Paul Gillin

Links and tweets are appreciated, but Amazon reviews will get you undying devotion. New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. About The Authors.

Press 50
article thumbnail

My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

Eleven months later, Attack of the Customers on sale on Amazon ! Now I’d like to ask for your support by liking the book on the Amazon page and registering your like on the book Facebook page. One of the things that has always captivated me about social media is the power it gives to individuals to greatly amplify their voice.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Waiving Speaking Fee for Book Buyers

Paul Gillin

My book Social Marketing to the Business Customer with co-author Eric Schwartzman was released last month and is now available through Amazon , Barnes & Noble , Borders and other booksellers. Everyone seems to be interested in the concept of using social media to reach a focused, select group of individuals.

article thumbnail

8 Data Points about the Importance of Customer Experience

Paul Gillin

Consider that the Fortune list of the world’s 10 most admired companies in 2013 includes seven that are renowned for excellence in that area: Apple, Google, Amazon, Starbucks, Southwest, Disney and FedEx. Attack of the Customers B2B marketing Social Media social networks'

article thumbnail

When Bad News is Good

Paul Gillin

As of this moment, his book is the top seller on Amazon. Customer Attack journalism mainstream media Social Media BuzzFeed Fox News Lauren Green Reza Aslan Zealot' Twitter is recording about 10 tweets per minute mentioning the author’s name.

article thumbnail

Cool & Useful Sites for the Holidays

Paul Gillin

Now, Amazon allows you to share your favorite books with your friends. It makes it easy for you to get recommendations and tips for what to do (whether you are heading home for the holidays or on a dream vacation) from your friends who already know you and your interests and needs, helping you travel better. Amazon.com.

Skype 50
article thumbnail

How B2B and B2C Marketing Are Different

Paul Gillin

While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. There are plenty of opportunities to apply social media tactics, but the context is different. Download a sample chapter.