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The Entrepreneur Interview Series #7: Lief Larson, Salesfolks

Webbiquity

If you want to buy a simple product—a book, a video game, some ink for your printer—there’s a good chance you’ll visit an ecommerce site like Amazon, Target.com, or BestBuy.com, Those sites provide all the essential product information, helpful reviews and ratings from other buyers, and an easy process for ordering. Engage, Inc.

Burn Rate 198
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B2B Content Marketing: Will Video Kill eBooks?

markempa

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. We covered it in sound foam and bought a green screen on Amazon. It’s ungated and published on YouTube and Twitter. Linda and her team are taking a different path. We’re ending our dependency on eBooks.”

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Give Us Freedom! Lessons for Corporate America

Digital B2B Marketing

Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com. Amazon and other cloud-based providers have upended traditional hosting and development models, allowing companies to add and remove traditional infrastructure resources as needed. Share your opinion in the comments below or with me on Twitter.

Lock-In 100
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Social Pros 19 – Scott Stratten, UnMarketing

Convince & Convert

So, my question Jim, is if all of these companies are being bought and rolled up into enterprise software platforms, Oracle , Salesforce.com , etc. So, that means 2/3 of Americans have never followed a brand on Twitter, have never followed a brand on Facebook, have never subscribed to a company’s YouTube channel.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. Linkedin and Twitter integrate. Twitter creates Twitter Lists. Salesforce.com announces Chatter, social computing for enterprise companies. Twitter gets an (unofficial) app store. December 2009 Online Marketing News.

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8 Tips for Leveraging Platforms for Marketing [@InboundNow #37]

Hubspot

Learning from the gang of four (Amazon, Apple, Facebook, and Google). An example of this is Twitter and TweetDeck. Several months ago, Twitter bought TweetDeck -- a company that took its API in an interesting direction. There are lessons for mid-size companies to learn from the gang of four (Amazon, Apple, Facebook, and Google).

Tips 28
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Inside Story: Behind HubSpot’s $32 Million Investment From Salesforce, Google and Sequoia

Hubspot

Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. A few examples include Amazon, VMWare, Zappos, Salesforce.com, Google, and even Groupon. Editor's Note: For complete information about HubSpot's Series D funding round, please check out the official press release.