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Smashmouth Marketing

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The Sales Development Playbook #PeopleMatter #MustRead

Smashmouth Marketing

My opinion of Trish as a sales development expert is beyond what I could deliver in this article. Just last week I attended her launch party for her new book, The Sales Development Playbook (amazon link) and she fielded a few questions that pointed directly to the underlying theme of the book, that sales development is all about the people.

Lead Gen 100
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B2B Marketing and Sales Books: What's On Your Summer Reading List?

Smashmouth Marketing

Since we're so close to the beginning of summer, I thought I'd share with you what should be on every good B2B marketing and sales careerist's list this summer. It's a bit more geared to the marketer, but every good sales professional is their own marketer too. This list is the tip of the iceberg for you. Pick this one up.

B2B Sales 100
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Marketing Strategy of Going Negative -- Does Mudslinging Pay Off?

Smashmouth Marketing

A week after the election, the topic surfaced again after reading a recent article on HubSpot's blog, Are You Unwittingly Making This Disastrous Sales Mistake? And it sparked a controversial thread of blog comments led by Luke Brown , who signs his comment posts "Sales Pro", but the comments soon turned to mudslinging.

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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

And Amazon still sells plenty of books and BW, Harvard Business Review, and the Economist still sell lots of magazines and journals (especially when they do special editions on things like social computing). Tags: lead nurturing thought leader interviews marketingsherpa b2b events curry b2b marketing sales b2b sales.

Gartner 100