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Amazon Prime Big Deal Days sales hold steady for other retailers too

Martech

Sales during October ecommerce promotions this week held steady with last year’s pre-holiday boost. Once again, ecommerce sellers were in synch with sales created by Amazon’s Prime Big Deal Days event, held this year on October 10 and 11. In the U.S., Predictive AI. Shoppers waited patiently. categories. Global picture.

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The Marketing Book Podcast: “The Sale Is In The Tale” by John Livesay

The Forward Observer

The Sale Is In The Tale by John Livesay About the Book John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling , presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore.

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Building on B2B Sales With Amazon Business

Navigate the Channel

Amazon Business’ sales accounted for 1.4 percent of B2B product sales on U.S. And although, by 2025, Amazon Business’ market share will grow to 2.4 percent, many B2B companies remain wary of using the online giant for business sales. e-commerce sites in 2020, according to Statista.

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Meta partners with Amazon to streamline advertisers’ conversions

Martech

Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. What Amazon is saying. Shoppers in the U.S. Why we care. More conversions.

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Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation

Martech

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement will see Reach share “contextual” first-party data with Amazon, such as information about the articles people are viewing. Amazon will then use this data to enhance targeted advertising on the U.K.

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Amazon ad services revenue up 26% to $12 billion in Q3

Martech

Amazon generated $12.06 Amazon’s exceptional performance is the latest sign digital advertising is experiencing a robust resurgence following the economic downturn. However, Amazon’s ad sales surpassed this by $460 million. billion from its advertising services in the third quarter of 2023. Why we care.

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How To Leverage Amazon Prime Day To Grow Sales - Ep. 289 via @sejournal, @lorenbaker

Search Engine Journal

How can you maximize Amazon Prime Day sales? How can you benefit from Prime Day if you're not on Amazon? The post How To Leverage Amazon Prime Day To Grow Sales [Podcast] appeared first on Search Engine Journal.

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