Trending Sources

Is Twitter for Everybody?

grow - Practical Marketing Solutions

Is Twitter for everybody? This is the question that eventually gets asked by every person and every company trying Twitter for the first time.  In the height of your initial frustrations, you may be wondering … is Twitter really for me? This is a customer who would be perfect for Twitter: Small business-owner. The Twitter Quitter. Here’s an example.

Getting Demand Generation Right: 5 Things You Need to Change

CMO Essentials

While the way B2B buyers buy has changed significantly, many marketing and sales departments are struggling to keep up. Here are 5 things that B2B Marketing and Sales teams need to do differently in order to meet the needs of today’s modern buyer: 1. And they need to remove the cultural mantle that says sales is marketing’s customer. Follow him on Twitter at:  @cahidalgo.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Twitter is the most popular platform in b2b, with 85% of marketers saying they use this. 60% of B2B marketers identify lead generation as their top online marketing challenge. Which lead gen tactics work best? Relevanza ). 2.

“If we just do _, everything will be fine”

Fearless Competitor

“We don’t have time to bring in a leads generation consultant. If it were that easy to crank up B2B lead generation, savvy companies like  Eloqua ,  Kinaxis ,  Amazon and  Zappos would be a dime a dozen. You need to craft stories and build solid processes, like comprehensive lead nurturing programs. And you need clear lead definitions and lead scoring.

Top Internet strategy, marketing and technology links for the week of May 26, 2013

Sazbean

Here are the top Internet strategy, marketing and technology links for the week of May 26, 2013… Viral Dove Campaign Becomes Most Watched Ad Ever (Mashable) Social Media: The Importance of Why (Sysomos) Inside Tumblr’s Massive Monetization Opportunity (Business Insider) Dropbox vs. Google Drive vs. Amazon vs. Skydrive: Which One Is Fastest? News & Notes

Who Should You Talk To? (in Buyer Personas)

Fearless Competitor

Jeff Ogden , the Fearless Competitor (follow me on Twitter at  @fearlesscomp ) of Find New Customers was trained in buyer personas by the Buyer Persona Institute and Buyer Personas is a service we offer our clients, so we want to share more information with you. Buyer Personas help you create better marketing content, plain and simple, because the better you understand buyers, the better you select words which drive sales leads for you. Why do Buyer Personas matter? Congratulations to @hubspot who created a Buyer Persona Template in PowerPoint. Yours was too simple.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

For example, Amazon, Apple, and Nike are primarily B2C companies. 6) Blogging. Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Twitter is the most popular platform in b2b, with 85% of marketers saying they use this. 60% of B2B marketers identify lead generation as their top online marketing challenge. Which lead gen tactics work best? Relevanza ). 2.

SMB 2

Interview with David Meerman Scott

The CRAP Report

One philosophy is that you want to try to generate leads, sales leads, and I think that’s a fine way to do business, particularly if you have a sales force.  HubSpot has a sales force.  Facebook and Twitter have their own sections…. I had stuff on social media before, but the tools have changed.  HubSpot is doing direct sales.  Why would you do that? 

How to Create a Winning Contest with Social Media

Hubspot

Because of this, holding contests or sweepstakes is a great way to drive more sales, leads, donations, or whatever you’re trying to get more of. HubSpot is currently giving away a $100 Amazon gift card to a lucky winner every day. In the case of HubSpot’s Website Grader contest, using Twitter to tweet your website’s grade is the required method for entry.

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Is lead generation killing marketing? How could emphasizing leads not improve the relationship? Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. The Ultimate List: 100+ Twitter Statistics - Hubspot , June 2, 2010 Twitter , while simple, is often a confusing social media platform for. This post provides a treasure trove of statistics in the form of infographics related to Twitter. To its enthusiasts, however, Twitter is a powerful channel.