Buzz Marketing for Technology
NOVEMBER 15, 2013
As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases.
Buzz Marketing for Technology
OCTOBER 20, 2010
Research is showing that we will use the Like button for many things because its is one of the easiest social actions (easier than share) and can signify you like certain content, show you like a certain product, approve of an advertisement, or share your feeling for a video. Hello affiliate marketing – I love it!
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Buzz Marketing for Technology
JUNE 30, 2010
In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Related posts: Customer Service is the New Marketing Zappos was founded in 1999 and sold to Amazon for. Let me explain ….
Buzz Marketing for Technology
DECEMBER 19, 2012
Certainly, many ecommerce shops attempt to mimic Amazon’s highly successful interactions with returning customers (“You were interested in XYZ, so you may enjoy ABC,” etc.) — but most companies are not going far enough, allowing customers to slip through the cracks.
Buzz Marketing for Technology
JANUARY 4, 2011
Fresh customer research and a potential lead now that you broke the ice with them – you can have an intelligent conversation about their answer. You can contact him on Twitter ( @lukehohmann ) or buy his book Innovation Games – Creating Breakthrough Collaboration on Amazon for more information.
Buzz Marketing for Technology
NOVEMBER 1, 2013
What Google, Amazon and Facebook all have in common is that they’ve built their entire customer experience across all devices and all channels around customers’ trust and respect. That is what we saw in the “Mobilizing the Retail Shopping Experience” research study.
Buzz Marketing for Technology
NOVEMBER 14, 2012
With the right combination of technology, research and testing, e-commerce businesses can now deliver a personalized online experience that far exceeds anything that can be delivered in store—short of hiring a dedicated personal shopper. Amazon continues to set the gold standard for best practices in personalization.
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