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Customer Service is the New Marketing

Buzz Marketing for Technology

Zappos was founded in 1999 and sold to Amazon for $1.2 It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). Tweet This!

60 Marketing Acronyms Every Industry Pro Should Know


Examples: Amazon, Apple, Nike. Also an internet advertising model where advertisers pay a publisher (usually a search engine, social media site, or website owner) a certain amount of money every time their ad is clicked. There are two ways to pay for PPC ads: 1) Flat rate, where the advertiser and publisher agree on a fixed amount that will be paid for each click. See SaaS.).

The Ultimate Dictionary of Marketing Terms You Should Know


For example, Amazon, Apple, and Nike are primarily B2C companies. 6) Blogging. Allowing subject matter experts, customers, or freelancers to create your content for you is a prime way to get more quality content published in less time. In other words, it can be referenced long after it was originally published, and even then, it's still valuable to the reader. 12) CAN-SPAM.

The Perfect Storm in Customer Service

Buzz Marketing for Technology

In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company. This is a special limited time offer for my readers as we wait for the book to be published at the end of April.

Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

So much noise is created on a daily basis through content publishing that it’s a real challenge to find anything meaningful. Even though we are indeed all publishers today , and that content marketing is now a core and growing  part of the marketing toolkit for the majority of brands out there, there are times when brands need to say no. Back in March, we published a blog post: Vital Statistics for B2B Marketers – with the aim of trying to make some sense of what’s going on – and the fundamental changes that are underway. Best of B2B Marketing. June 2010. Enjoy.