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Customer Service is the New Marketing

Buzz Marketing for Technology

Zappos was founded in 1999 and sold to Amazon for $1.2 It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. Doesn’t that mean customer service is now more important to shaping customer perceptions, brand preference and future purchase activity?

WOM 100
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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Learn more about the new purchase consideration cycle. Examples: Amazon, Apple, Nike. A = Authority: Determines whether your prospect has the authority to make a purchasing decision.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

For example, Amazon, Apple, and Nike are primarily B2C companies. Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. Ebooks are a common type of content that many marketers use, often to help generate leads.