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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Learn more about the new purchase consideration cycle. Examples: Amazon, Apple, Nike. A = Authority: Determines whether your prospect has the authority to make a purchasing decision.

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

So much noise is created on a daily basis through content publishing that it’s a real challenge to find anything meaningful. Vital Statistics for B2B Marketers – the video - Earnest about B2B , June 10, 2010 Every week new statistics are emerging with sometimes contradictory views on the trends impacting B2B marketing.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

analyzing the trends, and developing actionable insights to make better informed marketing decisions. For example, Amazon, Apple, and Nike are primarily B2C companies. A high bounce rate generally means your lists are out-of-date or purchased, or they include many invalid email addresses. Want to learn marketing analytics?