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What does ‘Real-Time Marketing’ really mean? by Salesforce

Martech

Inspire : You’re trying to get the attention of customers and prospects when they may not be thinking about you. For example, we recently announced integrations with Snowflake , Amazon SageMaker , Microsoft Azure and others on the AppExchange. Watch the free demo Originally published on Salesforce.com on February 28, 2023.

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The Entrepreneur Interview Series #7: Lief Larson, Salesfolks

Webbiquity

If you want to buy a simple product—a book, a video game, some ink for your printer—there’s a good chance you’ll visit an ecommerce site like Amazon, Target.com, or BestBuy.com, Those sites provide all the essential product information, helpful reviews and ratings from other buyers, and an easy process for ordering. Engage, Inc.

Burn Rate 198
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Security Never Takes a Holiday

Lattice

Amazon, Rackspace, Salesforce.com and others are all great choices for hosting company applications and resources, as they all provide a secure foundation. As marketers become more advanced, they’re collecting greater amounts of customer and prospect data, which needs to be kept private.

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? And that’s before you get to the Google, FB, Amazon, MSFT, Verizon, … IDs.

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Where is B2B data-driven marketing headed?

Biznology

Sure, you can have a special offer, but it will be part of your never-ending interaction with customers and prospects, across multiple platforms.”. Jeffrey Rohr, VP of marketing insights at Salesforce.com, puts a slightly different spin on this matter, with his intriguing point that B2Cis increasingly taking a page from the B2B playbook.

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Sales Pipeline Radio, Episode 316: Q & A with Elay Cohen @elaycohen

Heinz Marketing

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. Elay: Well, I appreciate it and when I got tapped on the shoulder from Mark Benioff to lead sales enablement at salesforce.com, it wasn’t a thing. You can even ask Siri, Alexa and Google! Matt : It is. Elay : Lead to grow. Matt : It is.

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A CDP Is a Powerful Tool — Here’s How To Make It Work for You by Salesforce

Martech

Amazon can predict what products we will buy next. A unified profile that connects marketing and purchase data enables marketers to be smarter with their budgets by suppressing consumers that have already made a purchase, and redirecting those dollars toward prospective customers, or recommending new products to existing customers.