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Amazon ad services revenue up 26% to $12 billion in Q3

Martech

Amazon generated $12.06 billion from its advertising services in the third quarter of 2023. Amazon’s exceptional performance is the latest sign digital advertising is experiencing a robust resurgence following the economic downturn. However, Amazon’s ad sales surpassed this by $460 million. Why we care.

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Why Your Product Is Not What You Sell

Marketing Insider Group

Nintendo and Amazon understood the ageless principle that your product is not what you sell. Find out why your product is not what you sell. Nintendo, GoPro, and Amazon are great examples of selling solutions, while Kodak, Blockbuster, and Blackberry are cautionary tales. Originally, Kodak had it right.

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Amazon decision to use Nielsen is big boost for beleaguered rating service

Martech

Nielsen got a big win this week when Amazon picked it to measure ratings of Prime Video’s “Thursday Night Football.” The three-year deal marks the first time a live streaming program will be part of Nielsen’s national TV measurement service. Purchase renews questions about products and long-term value. Why we care.

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Intercom introduces new customer service and insights products

Martech

Today, customer engagement software company Intercom launched two new products – Surveys, a real-time insights tool, and Switch, a tool that transfers customers from a phone queue to Intercom’s Messenger support. Intercom counts more than 25,000 organizations who use their Engagement OS platform, including Amazon, Lyft Business and Atlassian.

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18 Amazon Affiliate Alternatives

seo.co

Are you an affiliate marketer looking for affiliate program alternatives to Amazon? While it’s easy and convenient to use Amazon, it’s not the only option around. The main issue is that Amazon recently cut their commission rates. This might be partly because there are no competitors for Etsy’s products.

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Building on B2B Sales With Amazon Business

Navigate the Channel

Amazon Business’ sales accounted for 1.4 percent of B2B product sales on U.S. And although, by 2025, Amazon Business’ market share will grow to 2.4 Specifically, that using Amazon Business will create a new sales channel that will cause pricing conflicts across their other distribution channels.

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Introducing access to Amazon DSP

Choozle

With over five million marketplace sellers across Amazon and over two billion visitors per month, it’s become increasingly important to reach customers on Amazon-owned sites. What is Amazon’s DSP? The Amazon DSP is a great tool for anyone selling on Amazon, and even for those who don’t.

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