Tony Zambito

OCTOBER 12, 2020

This transformative upending in B2B commerce has led to both buyers and B2B organizations viewing customer experience as a more important factor than product and price. Think like Amazon : Amazon has been the driving force behind causing seismic changes in how consumers search, shop, interact, and buy.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310

Tony Zambito

OCTOBER 27, 2018

This transformative upending in B2B commerce has led to both buyers and B2B organizations viewing customer experience as a more important factor than product and price. Think like Amazon : Amazon has been the driving force behind causing seismic changes in how consumers search, shop, interact, and buy.

B2B 165

B2B Amazon Buyer Personas Fulfillment 165

Tony Zambito

OCTOBER 26, 2020

Goals related to areas such as new product development, new market entries, growth strategies, and etc. Big Tech companies such as Facebook, Twitter, and Amazon announced three months ago they intend to keep employees working from home throughout 2021. Buyer Goals Have Changed. are being altered significantly.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Tony Zambito

OCTOBER 23, 2016

For instance, the rise of platforms such as Amazon and LinkedIn has significantly shifted the way customers interact with products and services. As the digital economy continues to evolve globally, we are seeing an unprecedented convergence of market-oriented behaviors associated with the usages and purchases of products or services.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

Tony Zambito

DECEMBER 12, 2010

  The variety too numerous to mention but a trip to a Barnes & Noble or a perusal through Amazon will give you a good sense of what has transpired in this time period. On Amazon, over 1,500 titles in sales process and over 500 titles in sales process management are listed in their book category. 

B2B Sales 100

B2B Sales Buyer Personas Multi-Channel B2B 100

Tony Zambito

JANUARY 22, 2017

How to design products and services that were user-friendly and enabled users to fulfill their goals. Approaches rooted in old principles of product marketing and purchasing for buyer personas are outdated. Some of the well-known examples include Uber, Amazon, and Airbnb. Today, many buyers are also users and power users.

Buyer Personas 100

Buyer Personas Digital Transformation Enterprise Management Account Based Marketing 100

Tony Zambito

MARCH 28, 2011

  Nearly 20% of those surveyed indicated they engaged in the buying behaviors of researching online product reviews and other buyer opinions.  Poor quality of the product or service. Satmetrix report identifies customer loyalty stars, including Amazon, Apple, JetBlue & Trader Joe's.   Related articles.

Studies 100

Studies Spending Social Media Amazon 100