Tomorrow People

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Thomson Reuters’ head of content and campaign marketing on why emotional marketing is an unmined gem

Tomorrow People

But when Antonia Wade, head of content and campaign marketing at Thomson Reuters received some timely product offerings from her newly purchased Amazon Alexa, she realized — as have other insightful people — that all buying decisions are emotional as well as rational. How Thomson Reuters shifted its focus from products to people.

Planning 136
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What can Ben & Jerry’s teach us about brand purpose?

Tomorrow People

A brand purpose external to its core product. One of the biggest beneficiaries has been Amazon, who doubled its net profit year-over-year in the first half of 2020 to $5.2 Forbes reports that Amazon founder and CEO Jeff Bezos has seen his individual worth rocket to an all-time high of $197.8 The answer lies in a brand’s purpose.