Buzz Marketing for Technology
MAY 22, 2013
Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat. Clearly Amazon and Wal-Mart have different product sets.
Buzz Marketing for Technology
NOVEMBER 15, 2013
As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Should you offer exclusive products or discounts?
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Buzz Marketing for Technology
DECEMBER 14, 2016
Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies. Certainly chatbots have close technological relatives we’re already used to, like Apple’s Siri, Google Home and Amazon Alexa.
Buzz Marketing for Technology
OCTOBER 20, 2010
Research is showing that we will use the Like button for many things because its is one of the easiest social actions (easier than share) and can signify you like certain content, show you like a certain product, approve of an advertisement, or share your feeling for a video. Hello affiliate marketing – I love it!
Buzz Marketing for Technology
DECEMBER 22, 2010
So here they are … I wanted to create a social product for Avaya, I wanted to write another book, I wanted to win a Social Award, I wanted to win an industry award,, and I wanted to get nominated for BtoB Marketing Magazine’s list of the Top 25 BtoB Marketers of the Year again. This just came out on November 16, 2010 according to Amazon.
Buzz Marketing for Technology
DECEMBER 19, 2012
Yet, while Internet businesses have made great progress in catching up with more traditional sales outlets in terms of the breadth and sophistication of their product offerings and how they are presented online, they have failed to integrate their CRM activities, which limits their impact as they try to personalize promotional offers.
Buzz Marketing for Technology
DECEMBER 29, 2010
I hope you enjoy it … 4 C’s of B2B Marketing – We’ve all heard about the four P’s of marketing: Product, Price, Placement, Promotion. Customer Service is the New Marketing – Zappos was founded in 1999 and sold to Amazon for $1.2 This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year.
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