How Amazon Dominated Black Friday & Cyber Monday 2015
DECEMBER 14, 2015
Take Notes, Consumer Brands: How Amazon Crushed the 2015 Holiday Season. As I was watching the video, Amazon immediately stood out in my mind as one of the top retail leaders on the forefront of that broadening, evolving marketing space. This year, Amazon proved that leadership on Black Friday by winning over 36% of all online sales. So, what is Amazon’s secret sauce?
Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity
Buzz Marketing for Technology
MAY 22, 2013
Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat. The irony is that Wal-Mart will fulfill these orders using Amazon’s own in-store locker strategy. The word?
Enterprise Social Networking Platforms: Think Amazon, Not Facebook
APRIL 22, 2013
If you are trying to find a reference to guide you through the journey of making your enterprise social networking successful, consider going back in the timeline 10 years before Facebook, and set your eyes on another Internet titan: Amazon.com. I kid you not: even though Amazon predated the whole Web 2.0 Think now about Amazon in its early days. amazon.com (Photo credit: soumit).
11 inspiring case studies of digital transformation
DECEMBER 28, 2016
AMAZON BUSINESS : Served as an example of ‘digital customer’ expectations transitioning to the B2B world. Features Amazon Business launched in April 2015, with over 250 million products and a more holistic marketplace for B2B companies. In 2014, the first LEGO movie achieved revenues of approximately $468 million with a production budget of only $60 million.
How to use Product Hunt to boost your business
grow - Practical Marketing Solutions
JULY 30, 2015
By now you might have heard about Product Hunt – a website and mobile app that ranks new products every day. There are seemingly posts every day about how Product Hunt made some startup thousands of dollars overnight, or brought in 12 new lucrative clients, or about how their servers nearly crashed under the sudden onslaught of traffic. How do I get on Product Hunt?
Amazon Launches B2B Business
Social Media B2B
APRIL 26, 2012
As the web has grown and more B2B companies have expanded their online presences, they have had to deal with the notion of Amazon as a competitor. B2B companies have also had to contend with the Amazon experience. No matter what your business, as soon as you migrate it to the web, your customers expect an experience like they get at Amazon. Wow, really? Faxes? Cutting Tools.
New Publication: 7 Essential Vendor Strategies for Crushing Amazon Revenue
JUNE 1, 2016
Thankfully there’s Amazon to make e-commerce easy, right? Unfortunately, navigating e-commerce on Amazon can feel about as effortless as navigating the Amazon rainforest itself. Finding success on Amazon is possible, though–it just depends on the effort and precision you choose to approach your Amazon e-commerce strategy with. In fact, while many retail marketers are accustomed to having well-defined SEO and paid media strategies complete with adequate resources, Amazon strategies often are less of a priority. Add & Optimize A+ Pages.
3 Strategies Your Ecommerce Company Should Borrow From Amazon
DECEMBER 9, 2014
Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon? Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce. The Take Away. Ecommerce
Amazon is Killing it with Millennials (and Advertisers)
JUNE 10, 2013
Does Amazon have the winning formula when it comes to connecting with millennials? While it may be impossible to perfect a selling strategy to such a diverse group of consumers, it seems that the major ecommerce brand, Amazon, is doing something right, and other brands would do well to take notice. Amazon is “Most Liked”. Looks like Amazon’s the cool kid. Uf-da, right?
Retail Marketing Execs: Don’t Flip Out Over the Amazon Prime Rewards Card
FEBRUARY 21, 2017
First, it was Amazon Prime and two-day free shipping. Then, it was Amazon Go, a frictionless retail store experience. Now, it’s the Amazon Rewards Card , which offers cardholders up to 5 percent cash back with no annual credit card fee and a $70 sign up fee—enough to almost cover the cost of Prime service for one year. So, maybe you can’t out-Amazon Amazon.
Why account-based marketing is a game changer for Japan
DECEMBER 30, 2016
His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. All sales people had to do was go grab it, especially as they represented products of ever-improving quality. I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan.
A Brief History of Productivity: How Getting Stuff Done Became an Industry
JANUARY 30, 2017
Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I knew, as an angsty 15-year-old, what I know after conducting the research for this article. But today, I'm a nerdy adult who is curious to know where today's widespread fascination with productivity comes from. What Is Productivity? Pre-War Production.
The Single Most Important Element for Increasing B2B Lead Gen and Sales
OCTOBER 4, 2016
In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why convenience stores can thrive within blocks of the nearest supermarket, despite their much higher prices. The Amazon experience is clearly beginning to impact the world of B2B purchasing. The ability to buy a “whole product” (e.g.,
How to Have a Super Productive Weekend: 12 Helpful Tips
MAY 6, 2016
Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. See #6.). Want to be a CMO ?
[Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)
Modern B2B Marketing
MARCH 21, 2016
have placed 118 Amazon Prime orders in the last 6 months. But my “problem” is really the product of Amazon’s secret sauce and why they’ve been able to retain me (an admittedly extremely fickle shopper) as a loyal customer. Is there a recipe for taking a business model and product from good, to one that customers can’t live without? Step 3: Nail Your Customer Service.
Amazon Leads the Charge Toward Transparent Feedback
JANUARY 15, 2016
By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. If you’re just getting caught up, the story goes that Amazon is cracking down on sellers of glowing reviews. Amazon has done a lot to crack down, starting with allowing only reviewers who’ve made actual Amazon purchases to leave feedback.
Email Marketing: Amazon Launches Workmail
FEBRUARY 11, 2015
Amazon seems to be particularly interested in catering to business customers, as it has made continued efforts recently to enhance and expand its suite of business products. email marketing Amazon google keo marketing The latest addition: Workmail, an email and calendar service. This service is designed solely for work-related communication, not for personal use.
18 Tips for Planning a Flawless New Product Launch
AUGUST 5, 2016
If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. From establishing the proper messaging and creating the assets to enabling your sales team and keeping momentum, there's a lot that goes into putting together a solid product launch plan. Pre-Launch.
Want a Happier, More Productive Life? Start Making Fewer Decisions
MARCH 22, 2016
That's how they stay productive. Try Subscribe & Save -- a delivery service powered by Amazon. Podcast Productivity Professional Development Daily PromoThink about all the personal and professional choices you make in a day: Eggs or yogurt? Blue shirt or black shirt? Do I spend time on this task now or later? Do I ask for help or dive in? See full episode below).
14 key facts on website speed and 4 top tips when it ‘s slow
NOVEMBER 9, 2016
And that it even more important than search rank because search engines don’t buy products, people do. Amazon ). Website speed has long been recognized as a important factor that impacts search engine rankings. And a top factor in Search Engine Optimization (SEO). Is website speed a concern for your site? If it is, what can you do about it? 14 KEY FACTS ON WEBSITE SPEED. Yahoo! ).
How Amazon Web Services Is Taking Over The Cloud Industry
EMagine B2B Blog
DECEMBER 30, 2014
Well, thanks to Amazon Web Services (AWS), now you can! In addition to the unlimited products available on Amazon.com, the ever-so-popular retail site, now offers a variety of global services to assist large organizations in running a large-scale, transactional IT infrastructure. What is AWS? The Takeover. You simply provision the amount of resources you need.
Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn
NOVEMBER 3, 2016
shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment. Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. You see, it’s a wrong message to the wrong audience. Specific” companies.
4 Strategies to Optimize Your Differences From Amazon
DECEMBER 12, 2014
While many etailers view themselves as in competition with Amazon, it''s more effective to use Amazon''s success as an example and learn from it. We did that when we looked at three strategies to borrow from Amazon. Now, here are four strategies that you can use to optimize your differences to Amazon to provide your customers with an unbeatable shopping experience. 1) Curation.
Want to Shop on Twitter? Amazon Has a Hashtag for That
MAY 7, 2014
Amazon has made a mission of cutting the time between “want” and “own” through various innovations, such as the 1-click purchase option and Amazon Dash. Despite generally low percentages for ecommerce traffic from social media channels, Amazon has introduced their latest program with confidence. To read more content like this, subscribe to Ecommerce.
Google and Amazon race to the bottom for tablet sales
AUGUST 22, 2013
Cover via Amazon. The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. Inefficiency arises when a producer or a supplier of a factor input has market power–both Google and Amazon undoubtedly have that power. Commerce Internet Marketing Amazon Android Apple Google iPad Profit margin
Free Marketing Books for Kindle from Amazon
Modern B2B Marketing
MAY 25, 2011
went to Amazon’s website and found these little gems, all available at no cost and easily sent to your Kindle in one simple click. Outside of some public domain classics, finding free Kindle books on Amazon can be a challenge, but it pays to look hard. You can start by reviewing the top 100 Free Kindle books on the Amazon website. All Employees Are Marketers.
Finalizing your holiday digital marketing plan
NOVEMBER 10, 2016
Evaluate online shipping pricing and options: Let’s face it, Amazon has changed online shoppers’ delivery expectations. Highlight customer and product reviews: A large part of your holiday marketing should be showcasing all of the positive customer reviews and product reviews you have worked so hard to acquire and compile. You have to be savvy and efficient with your packaging.
Why Your Product Is Not What You Sell
B2B Marketing Insider
AUGUST 24, 2015
Think about some of the fastest growing companies today, such as Facebook, Uber, WhatsApp and Amazon. For these companies… their products are not what you think they are : Uber, the world’s largest taxi company, owns no vehicles. Bottom line: your product is not the thing you sell. Your product is the value that you bring to the world. Let’s take a look at an example. At
What content to blog for Google search success
NOVEMBER 29, 2016
Expounding upon your products, services, and talent can both seriously woo Google (because Noogle AKA New Google loves long-form content these days) and also seduce your prospects into understanding that you’re not a bottom-feeder, that you’re not a commodity and that you and your products and services are worth way more than fairish market rate. What to Write? Go do it!
Amazon’s Kindle Fire Broke a Vital Content Marketing Rule: Understand Your Customers’ Needs Before Attempting to Provide a Solution
Content Marketing Today
DECEMBER 12, 2011
As many content marketing thought leaders have pointed out, Amazon is a superb content marketer. Amazon learns what you like, makes great suggestions, invite you to participate in evaluating books, music, videos, and tons of other products. They are used to Amazon’s open approach to delivering content. Imagine my surprise to find that it was deeply flawed. Yikes!
What is Social Media Marketing?
DECEMBER 2, 2014
production (where are you going to live and what are you going to do?), Content Marketing is the newsroom, Inbound Marketing is the paper; Content Marketing is production, Inbound marketing is distribution. For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. monitoring (what are people saying about you?),
Omnichannel: A Fancy Word for Increasing Product Discoverability
JANUARY 7, 2016
An Adlucent study found that 47% of shoppers plan to start researching products on a search engine like Google or Bing, followed by Amazon with 31%, and 13% in stores. Bloomberg data released earlier this year reported similar findings: 44% of consumers start their product search on Amazon, with 34% doing so on search engines. The Rise of Omnichannel. Got all of that?
Ecommerce Product Releases: July 17, 2016
JULY 18, 2016
Here is a list of recent ecommerce-related product releases and updates for mid-July, from companies that offer services to online merchants. There are updates regarding Amazon Prime Day, ecommerce in China and Africa, shopping with virtual reality, ecommerce in Africa, automated customer service, and shipping. The post Ecommerce Product Releases: July 17, 2016 appeared first on Opentopic. Olark launches Hummingbird for mobile live chat. Live-chat solution Olark has launched a mobile-friendly version. Cognitive Technology
Why Digital Marketers Need to Get More Personal
Buzz Marketing for Technology
NOVEMBER 14, 2012
You’ll also find that despite all the hype, the bar has been set low; most of these same marketers are hoping for nothing more than a few product recommendations or more effective targeting. So, for example, retarget repeat visitors based on the last product they searched for during their last visit. Using Product Recommendations the Right Way. It makes sense.
Attack of the Customers Press Release
JANUARY 24, 2013
Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. It was more difficult than I expected! Capacity to Destroy. About The Authors.
Launching your social campaign with guns blazing!
APRIL 26, 2016
So, the more force and impact I have o sole mio the more I can really make a splash on behalf of my client and their product, brand, event, offer, or service. Influencer Marketing Internet Marketing Social Media Marketing Aaron Amazon American Bar Association Facebook Google instagram linkedin social media twitter YouTubeTiming’s of the essence so go go go go go go go!
2012: The Opportunity for the Few in the Year of More
Digital B2B Marketing
JANUARY 5, 2012
On websites, they are improving information architecture to make the content, information and products they offer easier to find. Recommendation engines allow companies to surface the best product or information, based on your history, profile and activity from other customers or visitors. Hypothetical Scenario Consider making the following changes to how you buy products online.