Anything Goes Marketing

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Automated Customer Scoring - Going Beyond Leads

Anything Goes Marketing

Essentially, you take the typical manual lead qualification process that a sales rep or call center does over the phone to find the best leads and let technology do this for you. described a process of having account reps manually deliver important names and lead qualification information to the marketing team for possible upsell programs.

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5 Ways to Set Expectations in Online Marketing

Anything Goes Marketing

Make the registration process as easy as possible. If you're looking to setup an e-commerce site, look at the heavy weights such as Amazon and EBay. If it's a contest for an IPhone, show an IPhone. Make sure the information is relevant.