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Ultimate Guide to Email Segmentation [Definition, Benefits and Best Practices]

SendX

In this in-depth email list segmentation guide, you are going to learn all you need to know about email segmentation. I will talk about the email segmentation basics and the importance of segmenting your emails list. I will also talk about the email list segmentation best practices. What is email segmentation?

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Price Matching Pros and Cons for Online Retailers

Webbiquity

Every business or product needs a unique value proposition, something that sets their brand or product apart from the rest and attracts a particular segment of the market. As a growing portion of B2B purchases move online , business marketers will confront more of the same issues (such as price matching) of their B2C counterparts.

Pricing 81
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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

New Global Promotion Management tools join marketing data with AI insights to better approximate future pricing and craft more successful rewards programs, and new Referral Marketing tools, which can help build referral and loyalty programs and optimize usage and results.

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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Loyalty makes customers more willing to repeatedly purchase from that business instead of its competitors. In that case, you can share personalized emails with relevant offers based on their purchase history. Amazon is a prime example of how personalization can enhance customer lifetime value.

Loyalty 257
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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Reduces CAC: Strong customer relationships reduce customer acquisition cost by increasing your repeat customer purchase rate, purchase frequency, and average order value.

Loyalty 312
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How Tinuiti's 2020 Amazon Shopper Survey Can Help Marketers Navigate Changing Audience Behavior

Martech Advisor

Amazon has come a long way and is now leading the revenue race with a large market share in e-commerce, cloud computing, video streaming, music, groceries, and an online pharmacy. Tinuiti's 2020 Amazon Shopper Survey reveals some fascinating consumer behavior and purchase patterns. Learn More: Your 2020 Amazon Marketing Roadmap.

Amazon 53
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9 Best SMTP Services for Reliable Transactional Emails

Optinmonster

If you have a specific one you’re interested in, feel free to use these links to jump directly to it: SendLayer SMTP.com Brevo (formerly Sendinblue) Mailgun SendGrid Amazon SES Postmark Google Workspace Moosend 1. As with most of the tools on this list, pricing depends on the number of emails you’ll send each month.