Top book and podcast recommendations for martech professionals
Martech
MAY 31, 2023
Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed. Personalization is a buzzword that typically isn’t precisely defined and a strategy that’s far more complex than it seems.
Let's personalize your content