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The Marketing Book Podcast: “Standout Startup” by Allyson Letteri

The Forward Observer

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. The secrets to crafting compelling value propositions that sell your product.

Startups 161
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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. A new consumer may try out your product at first on an impulse buy. Personalization can help.

Loyalty 257
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The Marketing Book Podcast: “The Unsold Mindset” by Colin Coggins and Garrett Brown

The Forward Observer

It’s why the most successful people are so good at selling themselves, their ideas, or their products. Being a good person and a good salesperson aren’t mutually exclusive. They met at software startup Bitium, which they helped lead to an acquisition by Google. Everyone sells, every day.

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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

Increases customer lifetime value (CLV): Building solid relationships with your consumers encourages them to spend more on your products and services. To resolve their problems, explore why people purchase your products and how they use them. Create personalized and valuable experiences. Image credit: Comparably.

Loyalty 312
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Is Your Product Marketing Problem a Product Problem?

Heinz Marketing

As of this writing, there are over 211,000 jobs on Indeed in the category of “product marketing.” How can it be that the need for marketing a product can be so much higher than pipeline creation and lead gen? . The Cornerstone of Your Company is Not Building Products, It’s Solving Problems. Launch the product.

Product 134
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9 Chatbot builders to enhance your customer support

Sprout Social

The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. They also streamline the customer journey with personalized assistance, improving customer satisfaction and reducing costs.

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Intentional inventing: own the intellectual property that leads the future

Biznology

If the startup receives an M&A offer, the patent may decide why they are bought and how much they are paid. But often, they buy early stage startups to acquire their people, products, and patents. And help each person during every use, which attracts frequent users. Their researchers create some of their patents.