Remove Amazon Remove Personalization Remove Product Remove Skype
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12 Steps to Producing a Podcast

Convince & Convert

We record our shows via GoToMeeting, which we prefer to Skype. We now send all guests a USB headset and a thank you note, via Amazon. We’ll send at least 75 of those headsets in 2015, so the annual cost for this piece of our podcast production checklist is nearly $2,000. Explain the Show. Does that expense add up?

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How to Produce a Podcast

Convince & Convert

We record our shows via GoToMeeting, which we prefer to Skype. We now send all guests a USB headset and a thank you note, via Amazon. We’ll send at least 75 of those headsets in 2015, so the annual cost for this piece of our podcast production checklist is nearly $2,000. Here’s the headset we send to guests.

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How Technology Makes Entrepreneurship Easier Than Ever Before

Biznology

When starting an internet company, popular cloud computing vendors like Microsoft Cloud, Amazon Web Services, IBM Cloud, or Salesforce will support your IT infrastructure and, at the same time, save you lots of money. Real-time messaging apps like Skype or Slack are also enabling a simpler workflow. Over to You.

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Top seven chatbot platforms and tools available

ClickZ

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020. Product USP. Product USP. Customization.

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Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing

Adobe Experience Cloud Blog

Author: Sanjay Dholakia How different would our world be if we judged brands the same way we judged our healthy personal relationships? The whole industry will go the way of Amazon.”. Engagement marketing is about building relationships —which is much bigger than just selling a product. Jim Stengel: Personalization is a big one.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 I know, “personal branding” isn’t the same as brand branding — so you might argue that this isn’t really marketing so much as simply modern career management.

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Why Marketers Make The Best CEOs

Leadspace

Leadspace’s CEO Doug Bewsher has had a remarkable career – one which has, among other things, seen him take the role of Chief Marketing Office in Skype and Salesforce. “But then we went through this time in the 2000s, when all of a sudden product became king. Am I able to develop a product that fits a user need?’