DiscoverOrg

APRIL 25, 2017

Org charts are a flagship DiscoverOrg product used to understand employees’ positions within an organization hierarchy and pull multiple stakeholders into a conversation, giving weight to a sales proposition. Account-based marketing can use sales intelligence for a new level of personalization. And it’s not just sales that benefits.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

DiscoverOrg

APRIL 17, 2019

Frankly, if you were to audit my personal Google search history on a normal day, I can assure everyone here that “sewing machines” are not going to pop up! I knew that I would be eliminating certain machines flat out – before I ever went to a brick-and-mortar store, before I ever went shopping on Amazon. The product demo.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

DiscoverOrg

APRIL 24, 2018

Look at Amazon. Marketing serves a key role in instilling confidence in the product: case studies are a huge confidence booster. It’s not like you’re buying an amazing physical product, like a Tesla. This is easier to understand for physical consumer products. Henry : It doesn’t think it has to be.

Cold Calling 120

Cold Calling Thought Leadership Work Management Marketing Management 120