ANNUITAS

article thumbnail

Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

These include for Salesforce some new Web page designer tools to optimize commerce conversions and reduce returns, as well as new product catalog, referral and loyalty management tools. On the surface, much of these product announcements seem aimed at B2C GTM teams and general retailers.

article thumbnail

Salesforce’s Roadmap Reveals Evolving Support of Converged Growth Models

ANNUITAS

Additionally, Interaction Studio allows for marketers to deliver personalized content and experiences and is able to deliver a seamless experience by combining touchpoints from various channels by creating unified profiles for traditional and ABM marketing.

article thumbnail

Salesforce’s AI Cloud Furthers its Full Journey GTM Vision

ANNUITAS

For example, businesses can choose to use LLMs from Amazon Web Services (AWS), Anthropic, or Cohere — or they can use Salesforce LLMs developed by Salesforce AI Research. Personalized experiences: AI Cloud can create personalized experiences for customers, increasing customer satisfaction.