Writing on the Web

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Who’s an Expert, and Why Experts Write Ebooks

Writing on the Web

In my current series of posts about writing ebooks , I’m primarily addressing the challenges of experts who want to write and publish a digital book, for example, on Amazon. An expert, more generally, is a person with extensive knowledge or ability based on research, experience, or occupation and in a particular area of study.

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How to Write an Award Winning Expert Ebook

Writing on the Web

I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. 2015 Indie Excellence Awards: The Personal Accountability Code (Finalist for Best Career Book 2015). 2015 Indie Excellence Awards: The Personal Accountability Code (Finalist for Best Career Book 2015).

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Write with this Easy Expert Ebook Outline

Writing on the Web

An expert ebook is a longer version of that report and can easily be sold on Amazon. Later we’ll refine to include keywords and to take into account what’s selling on Amazon.). This can include your own personal story of a turning point in your life. Traditional publishing barriers have fallen. So let’s get busy.

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Start an Expert Ebook with an Outline: 11 Steps

Writing on the Web

An expert ebook is a longer version of that report and can easily be sold on Amazon. Ebooks are now outselling hardcover books at Amazon, selling 180 e-books for every 100 hardcovers. Later we’ll refine to include keywords and to take into account what’s selling on Amazon.). Traditional publishing barriers have fallen.

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Social Proof: Why It’s So Important

Writing on the Web

This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. What sealed the deal?

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Social Proof: If You’re Not Using It, You’re Losing Sales

Writing on the Web

This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. What sealed the deal?

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2013: No Marketing Goals This Year, Just One Word

Writing on the Web

On the other hand, I got a great idea from reading a book review on Amazon. What if instead of setting business or personal goals for the New Year, I picked O ne Word to focus on? It’s practically impossible to predict the negative side effects of a goal. What if my “one word” for the New Year is “Care?

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