ViewPoint

MAY 9, 2013

The Most Effective E-mails Are Personal. History and context can make an e-mail more like a conversation, says Donald Parsons, Amazon''s global e-mail director. E-mail, search engine optimization and content marketing were the most popular B2B tactics. Via eMarketer.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

JANUARY 24, 2012

He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. And that person has a name, a face and probably a LinkedIn account. But it's the personal connection B2B marketers should be focused on. Person-to-person.

P2P 120

P2P B2B Youtube Social Media 120

ViewPoint

JULY 12, 2012

There are examples of companies that do it pretty well like Dell and Amazon Deals. I think it’s definitely an opportunity to reach customers on a more intimate and personal level.” I’m not sure that that’s the best use of it. I think that can be a part of it. That’s pure lead generation.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

ViewPoint

SEPTEMBER 15, 2015

Marketing’s purpose, however, is to create wealth for its company—create demand—manage the demand—create acceptance in the market place—create a successful sales channel—and create personal satisfaction in building a company by his or her conscious thought. Available through Barnes and Noble , Amazon, Kindle, and even free on the internet.

Paid Search Agency 120

Paid Search Agency Ad Building Companies Work Management 120