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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Learn more about the new purchase consideration cycle. Examples: Salesforce.com, Google. Examples: Amazon, Apple, Nike. 60 Common Marketing Acronyms. AIDA: Attention, Interest, Desire, Action.

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