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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

A 2022 PYMNTS analysis found that Amazon and Walmart together take about 50% of the total U.S. Amazon is by far the most dominant player, accounting for about 45% of all U.S. This might seem like a safe bet, but competition among Amazon sellers is even more cutthroat than competition for organic and paid search traffic outside it.

PPC 281
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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C. What are B2B eCommerce Marketing Tactics?

eCommerce 294
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It’s time to teach AI about your brand

Martech

With many marketing organizations using solutions with artificial intelligence baked in, and many now scrambling to test use cases for readily available generative AI, Andrew Frank, VP distinguished analyst at Gartner, steps forward with a modest proposal: Develop a custom AI model for your brand. And the first use case for it?

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Walmart’s VIZIO acquisition – what does it really mean?

illumin

The real question is, will this acquisition position Walmart alongside the ranks of Amazon Prime, Netflix, Apple TV, and Disney+? Google is showing third-party cookies the door; organizations need to fill the gap and Walmart is finding innovative ways to gather customer information. This data is going to be essential for Walmart.

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The Digital Markets Act will have downstream effects on marketers and consumers

Martech

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. DeZao does not over-state the vagueness of the proposed legislation.

Act-On 87
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Marketing leaders, are you actually ready for AI?

Martech

As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly. government is trying to address AI safety and has proposed an AI Bill of Rights. It’s been a whirlwind nine months of AI hype — so much potential and fear. When and how these tools should be used.

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Five technology + trends changing digital marketing in 2020

ClickZ

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. These videos can then be used on YouTube, Amazon, Facebook, and most other channels you’re advertising or marketing on. With many other states proposing similar requirements, more widespread adoption is inevitable.