The Effective Marketer

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Kindle Marketing Lessons « The Effective Marketer

The Effective Marketer

When I got the Kindle, one of the first things I wanted to do was to get the Wall Street Journal delivered to my e-Book, and Amazon was offering it. Why would Amazon increase the price substantially without giving customers any additional benefit is still a controversial subject , but the lesson is clear: Unless you have a good reason (i.e.

Planning 100
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The New Rules of Lead Generation: Book Review

The Effective Marketer

He says “You are constantly testing and anlyzing your results to see which lead generation tactic works best for you” This is important, because you don’t want to go ahead and spend money on certain tactics just because your competitor is doing it or because it is being talked about in the media. Social Media Advertising.

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The New Rules of Lead Generation: Book Review

The Effective Marketer

He says “You are constantly testing and anlyzing your results to see which lead generation tactic works best for you” This is important, because you don’t want to go ahead and spend money on certain tactics just because your competitor is doing it or because it is being talked about in the media. Social Media Advertising.

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How Viral Marketing Can Kill You

The Effective Marketer

Amazon Link to UnMarketing. For more info on his book, check out the link below. P.S.: If you’re in San Francisco you should come to the San Francisco Marketing Book Club where we’ll be discussing UnMarketing during our upcoming meeting.