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Darrell Alfonso on Why Marketing Ops = Special Ops!

Oktopost

Darrell Alfonso, Marketing Operations leader at Amazon Web Services, takes the hot seat today. Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. And if you’d like to join our marketing team, Oktopost is hiring!

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Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Adobe Experience Cloud Blog

buyers search and buy on Amazon while 28% search on Google then buy on Amazon, so small business SEO is still crucial . It gathered over 2 million views on YouTube, and many of the comments were in the same tone – “I want to buy from this small business after seeing this ad.” . Picture this: 41% of U.S.

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3 Ways SEO and Rankings are Changing in 2018

Adobe Experience Cloud Blog

First of all, Google owns YouTube so it’s in their own interest to promote video content. When writing a blog post, for instance, go to YouTube, find a video that accurately describes your topic, and embed it in the blog post you’re writing. You could argue that’s because people are using video content more often. Image Source ).

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[Infographic] Blockbuster Marketing: Lessons from Hollywood’s Mega-Earners

Adobe Experience Cloud Blog

From YouTube Ads, to fast-food toys, to cereal, to the traditional movie billboard—as an observer, you’ll see blockbuster promotions almost anywhere. Recently, Universal Studios partnered with Amazon to place its lovable Minions on outgoing Amazon packages to promote the upcoming movie Minions.

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What Marketing Communications Should You Personalize?

PureB2B

Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. Advertising on places like the Google Network (including Google Search, YouTube, Gmail, etc.) Personalization has proven to be a highly effective marketing strategy.

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Going From Impossible to Inevitable: A Case Study on Inbound Marketing

Engagio

Yes, it’s the story of how Jon Miller did inbound in the early days at Marketo versus how we’re doing it at Engagio. Watch on YouTube ). And I thought it was really interesting, because he was the original co-founder of Marketo. – Yep, it’s on Amazon, or from impossible.com. Here’s my conversation with Aaron.

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Marketing Communications You Should Personalize

PureB2B

Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. Advertising on places like the Google Network (including Google Search, YouTube, Gmail, etc.) Personalization has proven to be a highly effective marketing strategy.