The Mx Group
MAY 5, 2017
At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. Focus on actions that actually matter to your buying cycle, like specific white paper clicks or form fills. Where was I, you ask?
Adobe Experience Cloud Blog
MAY 25, 2011
I went to Amazon’s website and found these little gems, all available at no cost and easily sent to your Kindle in one simple click. Outside of some public domain classics, finding free Kindle books on Amazon can be a challenge, but it pays to look hard. Mashable has a great article that lists these book sites.
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Adobe Experience Cloud Blog
MARCH 22, 2018
It’s how Google answers our searches, Amazon recommends products, and Pandora plays another song. These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. Artificial intelligence (AI) is all around us. What potential do you see with AI built for marketers?
The Point
JANUARY 25, 2012
Information offers (white papers, ebooks, information kits) often work best because they appeal to prospects across a broad segment of the selling cycle. Remember, it’s not the company you’re selling, or the product, it’s that white paper or video or Webinar the prospect gets when he or she fills out the form.
Content Standard
OCTOBER 21, 2014
Amazon and Pandora have pioneered this concept by bringing their content to your doorstep. If you start with a webinar, create a white paper. In the same way that stories tend to get better with retelling, they also tend to improve with specification. Involve Every Department in Content Creation. Then a Slideshare.
Heinz Marketing
MARCH 21, 2022
Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. If someone has exhibited some intense signals or attended a webinar or downloaded a white paper. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts!
Rev
NOVEMBER 20, 2018
Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Alphabet has 130; Facebook, 265.
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