Blue Flame Thinking

SEPTEMBER 25, 2023

Email marketing is a powerful tool and a critical part of your channel mix. Planning Your Email Marketing Campaign If you haven’t started email marketing yet, you can crawl, but running an email marathon should be your goal. An email marketing expert can help optimize each part of your funnel.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Customer Experience Matrix

OCTOBER 29, 2015

And since the essence of the CDP concept is letting marketers build the customer database for themselves, Openprise arguably provides the most important part of a CDP solution. Openprise also integrates today with Google Apps and the Amazon Redshift database. Current clients use Openprise in more modest ways, however.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Adobe Experience Cloud Blog

MAY 25, 2011

by Maria Pergolino If you know me, you know I’m always reading a new business or marketing book. That said, it can get expensive buying every new book that hits the market. I went to Amazon’s website and found these little gems, all available at no cost and easily sent to your Kindle in one simple click. Write Good or Die.

Amazon 48

Amazon B2B Thought Leadership BtoB Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 21, 2016

I have placed 118 Amazon Prime orders in the last 6 months. As marketers, we know that we have to keep delivering value in the form of content, entertainment, education, and services well after the initial transaction in order to keep customers engaged and our brand top-of-mind. Author: Kristen Kaighn I have a confession.

Amazon 48

Amazon Thought Leadership Marketo Loyalty 48

Adobe Experience Cloud Blog

JULY 21, 2015

Author: Johnny Cheng Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. But, for many marketing activities, marketers simply don’t have a strong benchmark to reference. Introducing Marketo Institute. Our last email campaign had a 5% click rate!

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences. Hello, Amazon and Spotify!)

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. It relies on solid market research to inform the next course of action. .

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

DECEMBER 12, 2018

But this pair no longer reigns supreme: Amazon has established itself as the third member of this triopoly of advertisers. But Google, Facebook, and Amazon aren’t untouchable. It would be arrogant for today’s digital marketers to assume they are immune to a similar change. Amazon disrupted commerce.

Advertisements 130

Advertisements Advertising Amazon Mobile Advertising 130

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences. Virtual and Augmented Reality. Artificial Intelligence.

Marketing AI 134

Marketing AI Marketing & Strategy Marketing Strategy Verticals 134

Adobe Experience Cloud Blog

NOVEMBER 1, 2019

After purchasing Whole Foods, Amazon had to shed the grocery chain’s “Whole Paycheck” image. Customers had come to find the store overpriced when compared to competitors, so Amazon cut prices significantly and set up Amazon Prime customers to save even more. The best way to deal with an image problem, according to Amazon?

Advertising Agencies 130

Advertising Agencies Amazon Paid Search Agency Thought Leadership 130

Adobe Experience Cloud Blog

MARCH 7, 2017

Author: Rick Siegfried Attending Marketing Nation Summit is almost a rite of passage. Have you really experienced digital marketing if you haven’t attended Summit? I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age.

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

Adobe Experience Cloud Blog

MAY 22, 2017

SEO is powerful for more than just inbound marketing. The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. Adopting SEO as Part of a Customer Marketing Strategy.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

Engagio

JUNE 3, 2019

Be honest, you didn’t become a marketer just to create something that buyers toss out, tune out, or opt out of, right? Unfortunately, when many people think of marketing, their perception is largely negative. I’m in marketing,” you likely said. “Oh, To many, marketing is simply not a noble profession. What a buzzkill.

Account Based Marketing 103

Account Based Marketing Paid Search Agency ABM Advertising Agencies 103

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 14, 2017

Marketers, are you ready? and 4% from last year, consumers will be shopping more and spending more money , meaning marketers and brands must work harder to connect prospective customers before their competition does. Here are some of the technologies and techniques marketers must adopt to win over customers this holiday season: 1.

Planning 134

Planning Tips Advertising Mediums Amazon 134

Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? From CRMs to MAPs, CMSs, CDPs, DMPs, and beyond, vendors from every corner of the landscape promise you better marketing operations. The marketing technology revolution is certainly important. Story Is the Heart of Influencer Marketing.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails. Learn more ?.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

SmartBug Media

MAY 11, 2021

No matter how long you’ve been sending marketing emails, the overall process has remained more or less the same: You acquire leads. What has changed over the years are the strategies you implement at every stage of the email marketing process. Word-of-mouth marketing grabs people’s attention and encourages engagement.

Marketing AI 59

Marketing AI Email Marketing Marketing Strategy Marketing & Strategy 59

Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived. We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

APRIL 25, 2018

The Fearless Marketer. When we selected this year’s theme for Marketing Nation Summit and launched The Fearless 50 program , we knew it would spark conversations and hoped it would inspire marketers from around the globe to share their stories. What does it take to be a fearless marketer? Jessica Kao. Edwards University.

Thought Leadership 134

Thought Leadership CMO Marketo Marketing Automation Services 134

Adobe Experience Cloud Blog

JULY 13, 2018

As the amount of data available online continues to grow, so do advanced marketing strategies that businesses can adopt to harness and use all that valuable information. You may be wondering where to start or how to enhance your data-driven marketing efforts. Personalized User Experiences. However, not all intent data is created equal.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

Adobe Experience Cloud Blog

MARCH 22, 2018

It’s how Google answers our searches, Amazon recommends products, and Pandora plays another song. For marketers, AI enables scalable growth, drives revenue, and personalizes customer experiences. Savvy marketers are discovering that AI is an exceptionally powerful strategy. Artificial intelligence (AI) is all around us.

Marketing AI 134

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 134

Adobe Experience Cloud Blog

NOVEMBER 26, 2018

Amazon is the standout example. Amazon Go stores bring back the concept of the traditional grocery store—but with the ease of digital checkout. As Amazon Go shows, the idea of blending the tangibility of a physical store with the convenience of e-commerce gets a lot of people excited.

Brand Identity 131

Brand Identity Branding Amazon eCommerce 131

Adobe Experience Cloud Blog

JANUARY 9, 2020

Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on the web. To learn more about how to increase your user’s experience on your website, visit Marketo. What is Voice Search? Why is it Important? Tip #5: Long-Tail Keyword Research.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Adobe Experience Cloud Blog

SEPTEMBER 5, 2018

With this information, it is clear that mobile marketing should still be a concern to all marketers when crafting a robust digital strategy. Here are five mobile marketing trends to keep in mind while developing your campaigns, and as you begin to plan for 2019. As we all know, timing is everything in marketing.

Mobile Marketing 126

Mobile Marketing Campaigns Paid Search Agency Planning 126

Adobe Experience Cloud Blog

FEBRUARY 1, 2018

According to the consumer psychology report from Marketing Prof's, over 50% of customers wouldn't have purchased from an ecommerce store if it didn't offer a discount. Learn From Amazon’s Shipping Strategies. You’ve probably spent a fair amount of time on Amazon. Always make coupons easy to find.

eCommerce 134

eCommerce Conversion Marketing & Strategy Copywriting 134

Adobe Experience Cloud Blog

MARCH 29, 2018

In an era long before Apple or Amazon existed, a voice-enabled future was already beginning to loom large in the popular imagination, but for decades, these early experiments and sci-fi fantasies remained exactly that. In the car UI space, there’s basically a three-way fight playing out between Apple, Amazon, and Google.

Amazon 134

Amazon Enterprise Management Work Management Advertising Agencies 134

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

As a marketer, it’s important to understand privacy as it is part of the customer experience. In this blog, I’ll tell you about what a walled garden is and why it’s a myth, how to engage with customers, and what a privacy forward strategy looks like for marketing teams & their customers. . The Myth of the Walled Garden.

Privacy 133

Privacy Classified Ads Marketing Automation Services Paid Search Agency 133

ClearVoice

JANUARY 27, 2019

To white label marketing tools that make your agency look bigger and more professional than the competition, look for marketing solutions that allow you to fully brand the tool as your own, from visual appearance down to domain; to manage billing and support; and to send emails from your own domain.

Paid Search Agency 86

Paid Search Agency Marketing Automation Services Advertising Agencies Work Management 86

Adobe Experience Cloud Blog

JUNE 20, 2017

In a blog post earlier this year, I introduced the concept of the Engagement Economy , which is the digitally connected world we live in that demands we, as marketers and brands, communicate with buyers in ways that resonate and are meaningful. With that said, it’s worth exploring what that really means for us as marketers.

Amazon 134

Amazon Touchpoints Curation Thought Leadership 134

PureB2B

APRIL 20, 2017

We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. Personalization has proven to be a highly effective marketing strategy. Your website is a great starting point for personalizing marketing communications. Here’s how: Website.

Personalization 89

Personalization Planning Marketing & Strategy Banner Ads 89

LeanData

AUGUST 12, 2020

When we founded LeanData in 2012, we believed that software could fundamentally make B2B sales and marketing processes much more efficient. We were sitting at the dawn of a new age of sales and marketing that had to be data driven and centered around the customer, similar to the evolution in B2C of Amazon.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Case Studies 93

Adobe Experience Cloud Blog

JULY 26, 2018

That is the state of artificial intelligence (AI) in the marketing industry. In Widen’s 2018 Connectivity Report , we found that marketers are seriously confused about AI, yet have a giant appetite for it. In early 2018, my team and I conducted 32 phone interviews and 506 online surveys with marketing professionals.

Marketing AI 92

Marketing AI Peer-to-peer Lock-In Vendors 92

Lake One

JANUARY 6, 2021

With this partnership, Lake One adds to their trusted technology ecosystem to further support their clients’ sales and marketing transformation needs. As we saw sales and marketing teams look to overcome the challenges created by the rise of the global COVID-19 pandemic in 2020, our prospects and clients were asking us for help.

Advertising Agencies 65

Advertising Agencies Paid Search Agency Work Management Marketing Management 65

Adobe Experience Cloud Blog

JULY 9, 2015

But as you sank further and further into your seat as the Indominus Rex thundered across the screen, I’m sure you weren’t thinking about the marketing machine that powers a summer blockbuster movie of this scale. As a marketer, it makes you ask the question: How can I be partnering and promoting more creatively?

Advertising Agencies 48

Advertising Agencies Buzz Thought Leadership Marketo 48

Outgrow

FEBRUARY 4, 2021

Assessments are fun and interactive tools for your marketing campaigns. In fact, organizations like Amazon and WHO have used assessments to check users’ knowledge on their respective industry topics. As you might know, you can increase the CTR of your email marketing campaign by embedding Outgrow experiences in your emails.

Outgrow 52

Outgrow Product Marketo Startups 52

Scoop.it

JULY 1, 2021

Most of the marketers have started using AI to send out targeted emails to their subscribers. Amazon and Netflix have religiously incorporated this technology in their email marketing strategy. If a user has purchased a mobile phone from Amazon recently, they would receive another email sharing mobile accessories to go with it.

Marketing AI 65

Marketing AI Personalization Purchase Intent Lead Ranking 65