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Anything Goes Marketing

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5 Ways to Set Expectations in Online Marketing

Anything Goes Marketing

AUGUST 7, 2007

Setting Expectations the Right Way in Online Marketing 1. If you're looking to setup an e-commerce site, look at the heavy weights such as Amazon and EBay. Allow your customers/prospects to set their own expectations for marketing messages. This means using images to provide context. Make sure the information is relevant.

Online Marketing 100
Online Marketing Paid Search Agency Cable Ad Frequency 100
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Automated Customer Scoring - Going Beyond Leads

Anything Goes Marketing

OCTOBER 21, 2007

At a recent MarketingSherpa's Boston Summit , Liz Thibeault, Senior Marketing Programs Manager, EMC Corp., described a process of having account reps manually deliver important names and lead qualification information to the marketing team for possible upsell programs. I think you can and those of you in B2C already do this quite well.

Lead Ranking 100
Lead Ranking Lead Scoring Sales Qualified Leads Lead Qualification 100
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