B2B Content Marketing: Will Video Kill eBooks?
markempa
DECEMBER 19, 2016
A Shift in Customer Behavior in Content Marketing. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. We covered it in sound foam and bought a green screen on Amazon. It’s ungated and published on YouTube and Twitter. Marketing Innovation.
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