Adobe Experience Cloud Blog

JULY 26, 2018

In early 2018, my team and I conducted 32 phone interviews and 506 online surveys with marketing professionals. AI is a locked-and-loaded buzzword. Picture yourself as a prospector in 1859 drilling one of the first commercial oil wells in western Pennsylvania. You seek a dark, mysterious substance that can illuminate rooms at night.

Marketing AI 92

Marketing AI Peer-to-peer Lock-In Vendors 92

Ontraport

DECEMBER 9, 2019

If, like many of us, Amazon is your impulse buy haven, you’ve surely noticed Lightning Deals on featured items peppered throughout the site. Early access to these deals is one of many reasons it pays to go Prime, Amazon’s exclusive membership. Tease upcoming content in new and unique ways. Grant early access. Offer discounts.

Peer-to-peer 98

Peer-to-peer Cross-Selling Amazon Lock-In 98

Hubspot

FEBRUARY 17, 2017

To answer that question, I surveyed my colleagues for their favorite marketing books, and selected the five most influential ones to read this quarter. Amazon | 800-CEO-READ | Barnes & Noble. Amazon | Books-A-Million | Barnes & Noble | iBooks. Source: Amazon. So go ahead -- sit back, relax, and learn something.

Amazon 78

Amazon Word of Mouth Advertising Agencies Viral Marketing 78

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% But first… A Brief Rant.

CMO 203

CMO Gartner Budget Programs Spending 203

Martech Advisor

NOVEMBER 7, 2019

Martin “Gonto” Gontovnikas, VP of marketing and growth at Auth0, shares why retailers should take consumer data and identity management seriously this holiday season, based on the findings from a recent Internet Retailer survey that examines how companies tackle user experience and security. Thankfully, that is no longer the case.

Work Management 43

Work Management Marketing Management Terms and Conditions Lock-In 43

Aberdeen

FEBRUARY 13, 2017

In fact, both Omer and Aberdeen’s Business Intelligence practice lead, Michael Lock, have been talking about the importance of breaking down “data silos” in order to create such a unified view for a while now. Of course, being like Starbucks (or Apple or Amazon) is always easier said than done.

POS 84

POS Loyalty Marketing Management Lock-In 84

Hubspot

SEPTEMBER 27, 2018

Amazon , Google , and IBM are a few of the major platform providers, but countless others offer different solutions for specific needs. Amazon’s Alexa is currently one of the most popular and well-known smart home devices, with over 10 million new devices shipped in 2017 alone. Yup, that’s an IoT device too.

Work Management 74

Work Management Marketing Management Amazon Internet Marketing 74

Martech

JANUARY 20, 2022

Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. Here’s what’s inside: What is a “virtual event”? Virtual event history. Virtual events are NOT physical events.

Digital Asset Management 140

Digital Asset Management Work Management Marketing Management Planning 140

Optinmonster

AUGUST 20, 2023

Efficient email plugins can help you improve email deliverability, grow your email list , and do a lot more. However, finding the right tools to streamline your email marketing efforts can be a challenging task. Quick Links: OptinMonster TrustPulse WPForms WP Mail SMTP SeedProd Brevo Mailchimp HubSpot MailPoet Newsletter Let’s get started!

CMS Development 52

CMS Development Best Practices Work Management Eye-Tracking 52

Unbounce

OCTOBER 8, 2019

Would you be frustrated if you discovered that tons of your potential customers are leaving your ecommerce website (and that your conversion rates are in the pits) because of a poor visitor experience? Today, I’ll go over the 12 rules I follow to create a shopping cart experience that’ll grow your ecommerce conversion rates. Avoid long forms.

Conversion Rate 111

Conversion Rate eCommerce Rules Conversion 111

Unbounce

JULY 30, 2019

(Thank goodness!). But if you’re in ecommerce, that’s a different story. It turns out that right now is the best time to start planning your next holiday campaign. In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. There’s just too much at stake not to. billion on Cyber Monday.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Single Grain

AUGUST 22, 2019

Try looking at Amazon reviews to see what customers are saying (particularly the unsatisfied reviews): Use your own testing (and testing of competitors' products) to see what makes your product superior. Run a survey with past customers to see what made them purchase and continue to love your product. 3) Is the Concept Interesting?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Video Marketing Ad Agencies 100

Single Grain

NOVEMBER 20, 2020

With more teams working remotely and businesses wanting to set themselves up for flexibility when it comes to scaling and growing, cloud-based PBX providers are becoming increasingly popular as the go-to communication system. This virtual phone system is secure, convenient and reliable, making it a great choice for businesses. Reliable uptimes.

Enterprise Management 52

Enterprise Management Best Practices Work Management Marketing Management 52

Heinz Marketing

APRIL 26, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. One of the first surveys we did, we asked people in sales what are the biggest time-wasters? You can even ask Alexa! We’ve been doing sales enablement research for years. Listen in and/or read along with the transcript below.

Top of Funnel 118

Top of Funnel B2B Thought Leadership Forecasting Thought Leadership 118

Hubspot

OCTOBER 21, 2019

And as many of these games and game systems are beginning to use emerging technology, marketers are getting even more aggressive in this space. Although big companies are looking at in-game marketing tactics more than ever, the interest in reaching gamers actually isn't that new. They also might be asking, "Is this strategy even accessible to me?".

Video Marketing 48

Video Marketing Advertising Agencies Mobile Advertising Paid Search Agency 48

Litmus

SEPTEMBER 25, 2020

In this episode of Delivering, host Jason Rodriguez interviews Oracle’s Chad S. White about the evolving challenges of 2020 and how events in the U.S. and around the world impact the strategies—and lives—of email marketers. But at the same time, I do think there have been some really interesting lessons. So that part, I think, has been great.

Contingency Planning 51

Contingency Planning Ideal Customer Profiles Webinar Metrics Email Marketing 51

6sense

NOVEMBER 9, 2021

Then we all saw how great legendary companies like Apple, Salesforce, and Amazon proved you can move category definition and strategy from Gartner back to the executive suite. Categories live everywhere in the consumer world. And categories were outsourced to the domain of companies like Gartner, Forrester and IDC. Identifying the problem.

CMO 48

CMO Enterprise Management Work Management Marketing Management 48

Convert

SEPTEMBER 22, 2022

If you’re like most Shopify marketers, a poor conversion rate will keep you up at night, sweating, and second-guessing decisions. Now you can dry your sweat and go back to sleep because, in this article, you’ll learn steps to optimize a Shopify product page for higher conversion rates. So, that was a hypothetical 6.7%

Optimization 52

Optimization Examples Product eCommerce 52

Convert

MARCH 13, 2024

In searching for your perfect-fit A/B testing tool, simply comparing price tags and feature lists won’t cut it. There’s more that’ll impact the quality of your experiments and the learnings you can pull from them. G2 rating: 4.5/5 It also integrates with various analytics tools. G2 rating: 4.5/5

Budget Programs 52

Budget Programs A/B testing Enterprise Management Tools 52

Single Grain

NOVEMBER 8, 2019

Imagine if every new visitor to your website bought a product. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. How much easier (and more profitable) would your life as a marketer be? The thing is, selling isn’t that easy. How often should I be tweeting every day? Click To Tweet.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112