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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

What are B2B eCommerce Marketing Tactics? While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C.

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How to Start an Online Business in 8 Easy Steps

Optinmonster

This ultimate guide will walk you through planning your online business from just a dream to launching and growing. You’ll find lots of resources and ideas if you want to dig deeper. What is an Online Business? You’re probably familiar with big-name online businesses like Amazon, eBay, or Google.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Product analytics tools. Online publisher Slate realized this when it wanted to get everyone on its team aligned around the goal of engaging readers to build a loyal audience. To do this, it needed audience data to be more accessible to product managers, journalists, and analysts. Usability (UX) analytics tools. Kissmetrics.

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When Shouldn’t You Automate B2B Marketing?

KoMarketing Associates

This is an overwhelming majority and makes Facebook a huge leader against all other main social networks (for perspective, only 25 percent use LinkedIn). Online customer support platforms like Zendesk and Freshdesk present customer inquiries in a intuitive format that makes it easier for employees to respond.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Product analytics tools. Online publisher Slate realized this when it wanted to get everyone on its team aligned around the goal of engaging readers to build a loyal audience. To do this, it needed audience data to be more accessible to product managers, journalists, and analysts. Usability (UX) analytics tools. Kissmetrics.

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B2B Lead Generation Blog: Its a New Year for Lead Generation for the Complex Sale

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It’s in great shape. yes thats Tax Day.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities.