Smashmouth Marketing

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Marketing Strategy of Going Negative -- Does Mudslinging Pay Off?

Smashmouth Marketing

He even posted a negative Amazon review on her book and posed a question about voicemails on LinkedIn that assaulted her anew (then pulled it off after a few days.) The controversy that sparked this article had turned into a one-sided war from Luke, who wrote a scathing blog post on the topic and offered a $10k A-B challenge to Jill.

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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin, you can almost get your word out through those channels as opposed to the standard techniques. Mike: You're presenting on the use of social media in communications. I'm assuming you are talking Marcom?) But things go in cycles.

Gartner 100
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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. Mike: You're presenting on the use of social media in communications. I'm assuming you are talking Marcom?) Are traditional media outlets dying?

Gartner 100