Marketing Strategy of Going Negative -- Does Mudslinging Pay Off?
Smashmouth Marketing
FEBRUARY 15, 2010
He even posted a negative Amazon review on her book and posed a question about voicemails on LinkedIn that assaulted her anew (then pulled it off after a few days.) The controversy that sparked this article had turned into a one-sided war from Luke, who wrote a scathing blog post on the topic and offered a $10k A-B challenge to Jill.
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