What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
The Point
OCTOBER 29, 2014
Online retailers like Amazon and Netflix use it to make movie and book recommendations that are predicted to result in a purchase. (HS) For the most part, companies rely on instinct and, perhaps, lead scoring via marketing automation. HS) One of the predominant use cases for your technology is lead scoring.
Let's personalize your content