Biznology

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Intentional inventing: own the intellectual property that leads the future

Biznology

But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. Their researchers create some of their patents. Disclaimer: All articles in Media 2025 are provided as-is for general information.

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Google and Amazon race to the bottom for tablet sales

Biznology

Cover via Amazon. The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. It is generally accepted that competitive markets fail due to four basic reasons: market power, incomplete information, externalities and public goods.

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Why account-based marketing is a game changer for Japan

Biznology

His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. A new business solution will only be adopted if it emerges from research and analysis at the middle management and worker levels. Where are they strong; and where do they need to improve?

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FIR B2B #136: The Best and Worst COVID-Related PR Pitches

Biznology

Bad guys have come up with all kinds of scams and ploys preying on interest in information and remedies. Scammers cumulatively created over 35,500 unique websites related to COVID-19 in the last month according to Atlas VPN research , Some of these sites tried to swindle money by selling masks, hand sanitizers, or even virus testing kits.

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11 inspiring case studies of digital transformation

Biznology

AMAZON BUSINESS : Served as an example of ‘digital customer’ expectations transitioning to the B2B world. Amazon Business launched in April 2015, with over 250 million products and a more holistic marketplace for B2B companies. Need some examples? Here are 11 inspiring case studies of digital transformation.

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Smart Speakers, Marketing and Whose Privacy Is At Stake

Biznology

Similarly, if your audience would prefer not to share personal information with anyone they don’t have to, they’re likely to have concerns about who’s listening in on the other end of their request. What are Amazon, Apple, and Google doing with the data they are gathering? Comfort with Privacy. But don’t ignore it entirely.

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How to use customer data to develop marketing insights

Biznology

In fact, small businesses can and should collect valuable customer information, just like big businesses. Basic Contact Information. Ideally, you’re gathering the contact information from people before they become customers. Incentivize participation in this sort of information collection.