Biznology

SEPTEMBER 15, 2021

As consumers become more comfortable using voice search queries on their mobile devices and smart speakers, both B2B and B2C marketers should be considering how this channel will impact their work, whether its Siri, Alexa or Google Assistant. Comfort with Privacy. Comfort with Technology. Who Owns Your Marketing Data?

Privacy 104

Privacy Amazon Trust Marketing Marketing Mix 104

Biznology

MARCH 27, 2014

When geo-specific applications and marketing first hit the scene, there was an outcry about privacy concerns. That being said, as mobile device consumers have become more app-savvy, they have come to understand the concept of “opting in” and if those benefits of doing so are worth providing a little extra personal information.

Mobile Marketing 80

Mobile Marketing Privacy Mobile Advertising Opt-out 80

Biznology

MARCH 27, 2014

When geo-specific applications and marketing first hit the scene, there was an outcry about privacy concerns. That being said, as mobile device consumers have become more app-savvy, they have come to understand the concept of “opting in” and if those benefits of doing so are worth providing a little extra personal information.

Mobile Marketing 80

Mobile Marketing Privacy Mobile Advertising Opt-out 80

Biznology

APRIL 7, 2015

There’s no Square, no Apple iPay, and no PayPal or Amazon card swipes either. Yes, this is a very limited exploration because Europe has exemplary cell phone and data networks, mobile phones with data are pretty affordable and so forth. Since then, over a decade ago, nothing has changed across the pond, at least in my experience.

Google 80

Google Word of Mouth SEM Allocation 80

Biznology

FEBRUARY 18, 2014

Well, I don’t care about my privacy, really, just my convenience. So, I am running full speed into the arms of Big Data to the extent that I recently gave up my Apple iPhone 5 , a superior device, as my primary mobile device in favor of the new LG Google Nexus 5, a terribly-flawed-but-Google-integrated smart phone.

Google 80

Google Lead Scoring Lead Ranking Leads 80