The Effective Marketer

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Kindle Marketing Lessons « The Effective Marketer

The Effective Marketer

When I got the Kindle, one of the first things I wanted to do was to get the Wall Street Journal delivered to my e-Book, and Amazon was offering it. Why would Amazon increase the price substantially without giving customers any additional benefit is still a controversial subject , but the lesson is clear: Unless you have a good reason (i.e.

Planning 100
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The New Rules of Lead Generation: Book Review

The Effective Marketer

Although you won’t get a lot of deep information on the many ways to use a certain tactic, it will get you up to speed on what exactly each one is and how it is used. Regardless of these issues, the book is still a good source of information for those starting off in their marketing careers. Display Advertising. Email Marketing.

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article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

Although you won’t get a lot of deep information on the many ways to use a certain tactic, it will get you up to speed on what exactly each one is and how it is used. Regardless of these issues, the book is still a good source of information for those starting off in their marketing careers. Display Advertising. Email Marketing.

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How Viral Marketing Can Kill You

The Effective Marketer

Collect and Engage : make sure you have a way to collect information from those interested in learning more about your products or services, and have a process that will make collecting such information easy on you. Amazon Link to UnMarketing. You don’t want it to break as the user is clicking your “buy now” button or similar.