Buzz Marketing for Technology

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Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat. Clearly Amazon and Wal-Mart have different product sets.

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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon and eBay , and/or standalone ecommerce sites. So how can mobile consumer data improve sales and marketing efforts? Personalize all access points.

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5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

There’s a reason why Amazon garners such incredible repeat business. If brands want to learn anything from Amazon, it should be that engagement across multiple channels is less about muscle and more about smarter marketing. As more and more marketers are discovering, it’s impossible to.

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Facebook’s Like Button adds Life to your Content

Buzz Marketing for Technology

In fact if Google’s mission is to “index the worlds information” perhaps Facebook’s mission is to “Socialize the worlds information!” (but Hello affiliate marketing – I love it! If you haven’t seen it you can check out the store at store.levi.com. but I digress …).

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Social Customer Support: AT&T is doing it Right!

Buzz Marketing for Technology

When I showed up they took one look at my letter and informed me the promotion had just ended and that if I wanted one I would have to pay for it. Customer Service is the New Marketing Zappos was founded in 1999 and sold to Amazon for. I mumbled something underneath my breath and left the store.

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Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

When it comes to our online strategies, it’s easier than ever to use data-driven, scientific tools to inform ourselves about what is really making our customers click. Want to know the secrets of the most successful online retailing giants, eBay and Amazon? Test your theory. They test their websites constantly and as they go.

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Innovation Games and Marketing – a match made in Heaven!

Buzz Marketing for Technology

You can contact him on Twitter ( @lukehohmann ) or buy his book Innovation Games – Creating Breakthrough Collaboration on Amazon for more information. There are plenty more ways to leverage the games – just ask Luke. Related posts: B2B Marketing needs a stronger Why Last year I wrote about how the balance of content.

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