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Amazon sellers battle the giant’s algorithm-based policy and decision making

Martech

“Their alogrithms are garbage,” said Lesley Hensell Demand, partner in Riverbend Consulting, a firm which helps Amazon sellers overcome a host of challenges, including account de-activation and loss of ASINs (a kind of ISBN number Amazon assigns to products. Riverbend is heavily staffed by former Amazon employees.

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SEO for Amazon & the Future of Non-Traditional Search

Conductor

Will Amazon replace Google as the go-to search engine? In 2015, Google accounted for 54 percent of product-focused searches, compared with 46 percent on Amazon. By 2018, customer behavior evolved and Amazon became the leading search engine for product searches, accounting for more than 55 percent – with Google as the runner up.

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AI in HR: How Machine Learning is Changing Human Resources

Zoominfo

But today, AI is being used in every facet and function of companies, including human resources. But let’s explore the ways in which machine learning is changing the world of Human Resources Management (HRM). Not too long ago, artificial intelligence seemed like something straight out of a sci-fi movie.

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It’s Black Friday Into December for MarTech Tools

Webbiquity

Applications that help you plan, create, promote, and measure the performance of content, more efficiently and effectively. But, being among the smartest marketers anywhere, you are also careful in spending your company’s resources, or your agency’s resources, or even your own resources. ” You can!

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9 Chatbot builders to enhance your customer support

Sprout Social

A chatbot builder is software that helps you create automated messaging with customers without extensive coding knowledge. It helps you engage with customers, answer inquiries and perform automated tasks. These builders offer a user-friendly interface with customizable templates and network integrations.

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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process, and other essential strategic steps to create an organic following on social platforms. And, interesting fact – earlier in her career she was a TV reporter and news anchor!

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Amazon Advertising Guide for 2020: 9 Ways to Optimize Your Presence on Amazon

QuanticMind

In our last blog post , we discussed the varying types of Amazon ads. To achieve your ROI goals, you need to target the right Advertising Cost of Sale (ACoS), the key metric Amazon uses to illustrate how your ad spend leads to targeted sales. The good news is there are many changes you can make to improve your ACoS on Amazon.

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