ViewPoint

OCTOBER 27, 2011

I recently read Paul Gillin and Eric Schwartzman’s book: “Social Marketing to the Business Customer” I liked the book (so much so that I wrote an Amazon recommendation) for a number of reasons. Useful content is that which provides help in an impartial manner. The book is available on Amazon and is worth the read.

Social Marketing 120

Social Marketing Amazon Business Social Media 120

ViewPoint

MAY 9, 2013

The LinkedIn Contacts tool that began for some select users could help marketers organize, maintain, and nurture business contacts. History and context can make an e-mail more like a conversation, says Donald Parsons, Amazon''s global e-mail director. Via ClickZ. LinkedIn revamps contacts tool to boost relationship management.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

MARCH 26, 2015

Opportunities you’ve helped customers capture. The Essential Handbook for Prospecting and New Business Development became a #1 Amazon Best-Seller and spent a full year as the Top-Rated book in its category. One of the most important steps is to begin creating a list of client issues your company has successfully addressed. Simplified.:

Tips 120

Tips Work Management Amazon Marketing Management 120

ViewPoint

OCTOBER 31, 2011

Jill Konrath is the author of SNAP Selling (#1 Amazon sales book) and Selling to Big Companies , a Fortune "must read" selection. As a frequent speaker at sales conferences, she helps sellers crack into new accounts, speed up sales cycles and win big contracts.

Tips 120

Tips Work Management Sales Cycle Guidelines 120

ViewPoint

NOVEMBER 29, 2011

A number of sales and marketing executives have shared how valuable the content is and how it has helped them. Now in its second printing, The Truth About Leads , is available at Amazon in paperback and Kindle editions, at Barnes & Noble for NOOK, and at iTunes for iBooks.

Peer-to-peer 120

Peer-to-peer Lead Ranking Sales Qualified Leads Paid Search Agency 120

ViewPoint

JANUARY 22, 2016

Lori Richardson – Score More Sales: We will see one or more companies with more complete technology solutions to help B2B sellers and marketers cohesively. David Meerman Scott – Freshspot Marketing: 2016 will be the year of “Newsjacking”; and educating and informing rather than interrupting and selling. Colleen Stanley – SalesLeadership, Inc.:

Top of Funnel 149

Top of Funnel Work Management B2B Thought Leadership PointClear 149

ViewPoint

JULY 12, 2012

There are examples of companies that do it pretty well like Dell and Amazon Deals. Marketing and Sales Alignment: Content Development Helps Close the Gap. ’ But I see them actually having a little bit more of a dialog going about ‘how do we actually create the kind of stuff that will help you sell?’”

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120