Navigate the Channel

MAY 22, 2023

Amazon Business’ sales accounted for 1.4 And although, by 2025, Amazon Business’ market share will grow to 2.4 Maybe it’s a perception of Amazon as a small-business enemy, or maybe it’s the realization that Amazon was a business saver during the pandemic, but B2B business owners are conflicted over Amazon’s value.

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SmartBrief - Marketing

SEPTEMBER 18, 2023

It used to be simple: Selling on Amazon meant you advertised on Amazon. However, the growth in the number of Amazon sellers and resulting increased competition are pushing up CPCs for Amazon ads, putting pressure on sellers’ margins — and forcing them to explore off-Amazon advertising.

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Choozle

MARCH 18, 2022

Targeting tools like geolocation, site, category, and keyword targeting help your campaigns find your ideal audience on the open web, but using exclusive ad inventory, proprietary data, and targeting tools from Amazon Ads will help you to launch campaigns for massive audiences programmatically and with precision. Amazon DSP Ads.

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Salesforce Marketing Cloud

SEPTEMBER 13, 2023

At Dreamforce, I announced the newest Marketing Cloud releases that will help you not only focus on more big-picture ideas, but help you build lasting customer relationships. Fuel creativity with data These three marketing innovations will help fuel your ability to use and measure the effectiveness of your customer data.

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SEMrush

JANUARY 12, 2021

In this guide, we’re going to talk you through the different ways to do Amazon keyword research and help you to understand how to properly use keywords on the platform, including a look at optimizing your product titles, descriptions and finding and using the hidden keywords feature in your Seller Central account.

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Martech

FEBRUARY 25, 2022

Marketers can still gain success for their brands on Amazon with the right strategies, even though it’s an increasingly competitive place for sellers. Brand building platform Heyday has partnered with many successful D2C brands, focusing their efforts centrally on Amazon to build customers and awareness.

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SEMrush

MAY 20, 2019

If you want to understand the principles of Amazon listing optimization and how to increase sales on Amazon this article will give you the strategies and best practices to help your listings be successful.

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Choozle

SEPTEMBER 9, 2021

With over five million marketplace sellers across Amazon and over two billion visitors per month, it’s become increasingly important to reach customers on Amazon-owned sites. Amazon’s DSP is an advertising platform that lets you programmatically reach audiences across Amazon-owned sites and other leading publishers.

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Marketing Insider Group

NOVEMBER 30, 2017

As we quickly approach Cyber Monday and the rest of the holiday shopping season, many ecommerce retailers are focused on developing and implementing strategies that will help them boost sales on what has arguably become the most popular and most well-trusted online shopping store in the United States: Amazon.

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Search Engine Journal

JULY 19, 2021

A comprehensive, targeted Amazon keyword list helps you optimize your product listings. Here are 3 ways to do Amazon SEO keyword research. The post Amazon SEO Keyword Research: 3 Proven Methods appeared first on Search Engine Journal.

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Valasys

FEBRUARY 8, 2024

Amazon is ushering in a new era for its popular virtual assistant, Alexa, with the integration of generative AI (Gen AI). This cutting-edge technology promises to fundamentally change the way users interact with Alexa, making it more intuitive, intelligent, and helpful than ever before.

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Search Engine Journal

SEPTEMBER 30, 2022

Learning how to set Amazon deals and discounts can help you increase your sales, click-through rate, and organic ranking. The post Running Amazon Deals And Discounts: A Complete Guide appeared first on Search Engine Journal. Here are the best practices.

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Search Engine Journal

OCTOBER 11, 2022

Are you thinking about expanding your online business on Amazon? Consider the top 9 tools to help you set up your shop for success. The post 9 Tools To Scale Your Amazon Marketing & Sales appeared first on Search Engine Journal.

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Martech

NOVEMBER 12, 2021

“Their alogrithms are garbage,” said Lesley Hensell Demand, partner in Riverbend Consulting, a firm which helps Amazon sellers overcome a host of challenges, including account de-activation and loss of ASINs (a kind of ISBN number Amazon assigns to products. Riverbend is heavily staffed by former Amazon employees.

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Conductor

SEPTEMBER 29, 2020

Will Amazon replace Google as the go-to search engine? In 2015, Google accounted for 54 percent of product-focused searches, compared with 46 percent on Amazon. By 2018, customer behavior evolved and Amazon became the leading search engine for product searches, accounting for more than 55 percent – with Google as the runner up.

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Martech Advisor

DECEMBER 17, 2019

Did you know that Amazon now has an audience of 310 million, and growing? By fine-tuning your Amazon marketing strategy for 2020, you can make your products stand out and resonate with customers. A whopping 1,120,901 new sellers joined Amazon’s e-commerce marketplace in 2019!

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Martech Advisor

FEBRUARY 24, 2020

Google and Amazon are steadily encroaching on new industries as the enter new lines of business, and meanwhile most of their new competitors freely give their data to Amazon and Google's ad servers. Flashtalking's John Mruz believes this is a mistake. Learn More: Is Incrementality the New TV Currency?

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ClickZ

FEBRUARY 25, 2020

30-second summary: Research reveals that almost 90% of UK shoppers use Amazon and 40% are Prime subscribers. As Amazon continues to improve its online presence and introduce new features to its loyal customers, so shall its competitors. As such, the prevalent manifestation of the Amazon effect is the consumer shift to shopping online.

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Martech

AUGUST 17, 2021

Your All Access pass unlocks 75+ tactic-rich sessions featuring experts from Amazon Web Services, HBO Max, United States Soccer Federation, Sony Interactive Entertainment, Michael Kors , and dozens more. Together, you’ll explore actionable tactics and proven strategies that can help you overcome critical marketing and data obstacles.

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Adobe Experience Cloud Blog

JANUARY 24, 2018

Though Amazon is a behemoth on its own, at the end of the day it’s really no different than any other marketing effort when it comes to content strategy. But what you might not be considering is that your search engine strategy and Amazon search strategy should complement one other. Visuals must be thoughtfully designed. Cha-ching!

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Martech

MAY 20, 2022

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. Small businesses and content creators across the country wouldn’t exist without integrated technologies helping them to attract and retain customers, providing them with products and services. Let us know!

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Hubspot

APRIL 25, 2019

In today’s e-commerce universe, Amazon is a behemoth.We But today’s consumers don’t just use Amazon to buy stuff. Have you utilized Amazon for any of these purposes? Here are some other fascinating Amazon statistics: Amazon sells over 12 million products , not including books, wine, media, and services.

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Martech Advisor

APRIL 6, 2020

Amazon has come a long way and is now leading the revenue race with a large market share in e-commerce, cloud computing, video streaming, music, groceries, and an online pharmacy. Tinuiti's 2020 Amazon Shopper Survey reveals some fascinating consumer behavior and purchase patterns. Learn More: Your 2020 Amazon Marketing Roadmap.

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Navigate the Channel

MAY 11, 2018

Part of the reason that Amazon stock has gone through the roof is that people are finally beginning to realize its potential as a marketing platform as well as a retail space. Huge brands such as Kenmore and Nike are now partnering with Amazon directly to sell instead of dealing with the overhead of physical stores. Amazon Spark.

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Hubspot

MARCH 11, 2019

internet users starting their product searches on Amazon in 2018 (compared to just 35% who started on Google), it's no wonder you want to sell a product on one of the internet's most profitable sites. But the wide assortment of products available on Amazon likely makes you apprehensive. Top Selling Items on Amazon. Electronics.

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Anyword

JUNE 22, 2022

But one strategy helps level-up a customer’s loyalty: name dropping. And we have a very timely occasion for when this tactic can work best: Amazon Prime Day. How name-dropping Amazon can boost CTR and lower CPCs. The Magic of Amazon Prime Day. What are some other benefits of including “Amazon” directly in your copy?

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Marketing Insider Group

APRIL 10, 2023

A 2022 PYMNTS analysis found that Amazon and Walmart together take about 50% of the total U.S. Amazon is by far the most dominant player, accounting for about 45% of all U.S. This might seem like a safe bet, but competition among Amazon sellers is even more cutthroat than competition for organic and paid search traffic outside it.

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Optinmonster

DECEMBER 18, 2019

Amazon is without a doubt one of the most profitable companies on the planet, and for good reason. And while most of us are busy spending money on Amazon, a lot of people have learned how to make money on Amazon. More specifically, we’ll take a look at: How to choose, verify, and sell products on Amazon.

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ClickZ

JULY 19, 2019

Amazon welcomed more new Prime members on July 15 than any previous day, and almost as many on July 16 – making these the two biggest days ever for member signups. The growth of Amazon advertising. Amazon’s advertising business has become very profitable. According to eMarketer, Amazon will claim 8.8% Source: Bloomberg.

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SEMrush

NOVEMBER 26, 2018

When it comes to learning about selling on Amazon, there is one expert I think of, Robyn Johnson. With the holiday season in full swing, we thought it would be a good idea to get some tips that could help our community out. Robyn gave us a ton of information Amazon sellers can use.

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SmartBug Media

JULY 19, 2019

Amazon has emerged as a household name and the Amazon Effect has radically changed the way businesses deliver products. Amazon’s market share will continue to dominate: 80 percent of e-commerce growth in 2018 was attributed to Amazon's empire. What are consumers expecting out of manufacturing businesses?

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Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. Although most marketers and agencies spend huge chunks of their budgets on Google, Facebook, and Amazon, 65% of them want alternatives. Microsoft Advertising.

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The Forward Observer

FEBRUARY 2, 2024

With the help of his colleague, he learns how to use storytelling in his sales meetings, which wins him more sales success than ever before. It is about a sales representative whose old ways of selling are not working anymore. As a result, he becomes irresistible to his clients. And, interesting fact – he was once a lifeguard!

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QuanticMind

NOVEMBER 21, 2019

Last year, Amazon’s search ad revenue surpassed that of Microsoft, taking the number two spot behind Google. Amazon will end this year strongly with a 12.9% Amazon has a compelling advantage over its eCommerce search engine counterparts thanks to its unique position at the bottom of the consumer buying funnel. of that same pie.

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Hubspot

OCTOBER 20, 2017

According to a 2016 survey of 2,000 consumers , 55% of people actually skip Google altogether and start their online shopping searches directly on Amazon. Google still remains the top search tool for B2B purchases and services, but Amazon is steadily overtaking them in the B2C market. Getting Started With Amazon Ads.

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DivvyHQ

SEPTEMBER 10, 2020

If you currently sell, or are considering selling products via Amazon, it's important for you to know the ins and outs of Amazon's Enhanced Brand Content, a.k.a. Check out this quick guide that can help boost both your content marketing and ecommerce sales performance. A+ Content.

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Webbiquity

JUNE 18, 2013

It’s official—Amazon will close affiliate accounts in the state of Minnesota due the state legislature’s recent passage of an online sales tax bill. We thank you for being part of the Amazon Associates Program, and look forward to re-opening our program when Congress passes the Marketplace Fairness Act.

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