Smashmouth Marketing

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Marketing Strategy of Going Negative -- Does Mudslinging Pay Off?

Smashmouth Marketing

So is the strategy of going negative worth the traffic it generates? He even posted a negative Amazon review on her book and posed a question about voicemails on LinkedIn that assaulted her anew (then pulled it off after a few days.) Let's analyze the marketing value. Marketers love traffic. into ranting. just plain damaging.