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Why we care about B2C marketing: A guide for marketers

Martech

We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader. . B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. Estimated reading time: 7 minutes. What is B2C marketing?

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How Personalization Is Changing Content Marketing

Contently

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. ” More personalization, more problems?

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Why UGC campaigns may be the answer to the biggest challenges CMOs face this year

SmartBrief - Marketing

Essentially, marketing leaders are trying to optimize the resources they have while searching for creative ways to connect with their audiences without sabotaging their marketing budget. In fact, Gartner reports 75% of CMOs are being asked to “do more with less” this year and are feeling pressure to cut their martech investments.

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Announcing: Top 25 Content Marketing Events You Need to Attend

nDash

Host: A UMSL Business Production. The ANA Content Marketing Conference focuses on best practices, resources, and strategies content marketers need to deepen relationships and drive results. Until we receive access to 2022’s agenda, Conductor has a hub containing a recap of 2021’s conference and resources available.

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Sales Pipeline Radio, Episode 307: Q & A with Eric Wittlake @wittlake

Heinz Marketing

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. Product Director at 6sense. If you’re watching us live today on LinkedIn, hello. Matt : All right.

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Sales Pipeline Radio, Episode 146: Q&A with Matt Gorniak @mgorniak

Heinz Marketing

We were thrilled this last time to talk to Matt Gorniak , Chief Revenue Office and Co-Founder at G2Crowd in an episode called, How to Optimize Reviews to Accelerate Sales for Your B2B Products. We talk about the power of reviews in B2B products. How do you convey all these product features to deliver ROI?

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LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need

Single Grain

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.